March 14, 2017
Technology
Most of us have pretty grim memories of design and technology (or home economics) at school. It was that rare non-academic class that somehow managed to be pretty uninspiring, despite the fact that you could, in principle, do or make anything. But the modern maker movement is nothing of the …
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March 14, 2017
Technology
It’s so easy for businesses to fall behind the times, especially in the digital world. This is particularly true for smaller companies because they don’t have a lot of capital. As such, they need to decide where and when they spend money very carefully indeed. They can’t afford to be …
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March 10, 2017
Marketing, Technology
It very much seems like businesses nowadays live and die on the internet. Every piece of success seems to crucially hinge on how successful a business is in their online output. It wouldn’t be far from the truth to think along the lines of the above. Physical businesses succeed through …
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March 9, 2017
Marketing, Technology
When you’re promoting a product or business, you need to find the quickest way to get attention. One marketing technique you could try is pay per click advertising. This method is excellent if you’re on a budget. You only pay for the amount of clicks your advert gets. If you …
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March 3, 2017
Technology
When launching a new website, most entrepreneurs think about picking a domain name, hiring a web designer, finding images and writing content. What they may not think about is what’s needed behind the scenes to get the site up running, specifically web hosting. Every page of your site is stored …
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March 1, 2017
Technology
What does technology add to your business? A lot would be the basic, short answer but we need to look at this idea in more depth. Particularly, since it has been revealed that around ten to twenty percent of businesses are still using Windows XP. On top of this, many …
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February 28, 2017
Technology
The rise of the digital age, and the Internet it has induced, means that pretty much any business that is now not using the world wide web isn’t ‘up to scratch.’ By this it is meant that any business, no matter the size, that isn’t using the Internet is, one, …
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February 22, 2017
Technology
If you’ve built your business from the ground up, you may still rely on makeshift software solutions. However, operating your entire business from a single Excel spreadsheet is far from ideal. While it might have worked in the early days, you’ll need more sophisticated software as your business grows and …
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February 15, 2017
Technology
When it comes to tech, the education sector has been the butt of many jokes over the years. Thanks to a lack of parental choice and little in the way of competition, the market has remained pretty much the same as it was back at the start of the last …
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February 12, 2017
Technology
Most businesses use a lot of technology nowadays. And that technology needs to be properly maintained if your business is going to find success and achieve what you want it to. There are so many ways in which you can develop a tech maintenance strategy. But what’s most important is …
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February 8, 2017
Small Business Tips, Technology
We hear a lot about why businesses should take steps to use less energy and become greener. But what are the real-world effects for businesses of doing this? You need to know how the fortunes of your business will change after taking these steps before you go ahead and take …
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February 8, 2017
Technology
Keep your eyes on the future if you want your business to be successful. You need to work to make your company, innovative, exciting and most importantly fresh. If your business doesn’t feel fresh to customers, you will struggle to find demand for any products or services that you have …
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February 3, 2017
Small Business Tips, Technology
When I worked for a large company, one of the most dreaded phrases was, “We’re about to kick off a new project!” Why? New projects meant adding another weekly meeting to my calendar (whether it was needed or not), changing deadlines, and going back and forth over email about whether …
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January 30, 2017
Marketing, Technology
Online marketing methods are constantly changing in order to keep up with the fast-paced evolution of the internet. As a result, online marketing tactics that were once suitable ten years ago are no longer appropriate now. This is important to understand when marketing your business online, so that you know …
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