Effective marketing is undoubtedly a key ingredient in the recipe for business success. In today’s climate, a robust digital strategy is essential.
Before starting, though, it’s crucial that you educate yourself on the key factors surrounding digital marketing. Whether you’re launching a startup or looking to take your current marketing efforts to the next level, the following advice will serve you well.
#1. All Businesses Require A Digital Marketing Strategy
Even if your business has previously resisted the clear benefits of digital marketing, now is the time to make a change. The fact of the matter is that over 80% of all consumers will research businesses online. Even when looking for local services, most will start the process by conducting an online search. So, a strong web presence can be your greatest tool for driving customers to a brick-and-mortar store too.
When done well, digital marketing campaigns will deliver fast results in a cost-effective way. For that reason, it must be a priority for all entrepreneurs.
#2. You Need Professional Support
You know the business better than anybody, but that does not mean that you are the best person to promote it. The harsh reality is that the competition for customers in the digital landscape is fiercer than ever. Experts like AVINTIV Media can build a defined strategy. This allows your brand to gain visibility while also creating a memorable impression. An effective web design will get users interested in your products.
However, it’s SEO that ensures your brand will be seen. When supported by unique branding and a clear brand positioning, you won’t go wrong.
#3. Building Trust Is Everything
While brand awareness and product interest are important features, you won’t gain conversions if consumers don’t trust you. While strong marketing campaigns are needed, it’s also important to remember that consumers also seek social proof. With this in mind, a conscious effort to gain testimonials from happy customers should be a priority. This will often provide the key step to get sales over the line.
As well as testimonials, you could run an affiliate marketing scheme. When combined with clear contact details and a fair returns policy, success is assured.
#4. Personality Remains An integral Feature Of Marketing
Even when working in the digital space, people still buy people. You are the company’s biggest USP and should be eager to embrace this at every opportunity. Tools like ProPhotos can help you gain professional headshots in minutes. Meanwhile, having an About page on the company website will serve you well. It’s also worth using content marketing, such as blogs or vlogs to give an insight into the brand.
When consumers like the people behind the brand, they will be far more likely to take a positive view of the products. It builds an extra layer of trust too.
#5. You Will Personally Have Few Client Interactions
It’s hard to think about marketing without considering the sales process too. While showing the brand personality is a vital factor, the truth is that most client interactions are handled by employees. Creating a happy work setting will boost productivity while the positive vibes will also be passed onto the customer. Dedicated staff training and the use of tech tools that track client interactions will promote a consistent approach.
From in-store interactions to live chat via your site, all salespeople and support teams must represent the business in style. They are your greatest weapon.
#6. A Strong Website Is The Heart Of Your Digital Campaign
When building your digital marketing campaigns, you will need to consider a wide range of features. Above all else, though, you need to ensure that your website is right. Looking at the share between desktop and mobile highlights the fact that it must look good on all screens. Crucially, you need to know what consumers want from a site. They need to know about products, the business, and your contact info.
Clear navigation and links to other marketing channels should be present too. It’s a complex operation, which once again shows why you need an expert on board.
#7. Building A Community Is Pivotal Too
You don’t only need people to love your products. You also need them to love your brand. To do this, you must think beyond the sale itself. A commitment to environmentally-friendly operations has become an effective choice in recent times. More importantly, though, you must show that you understand your place in the market. This means appreciating the pain points of your audiences and resonating with them.
The community can be taken to the next level with ideas like running training programs, having a forum, or providing explainer videos.
#8. Loyal Customers Are Worth More
When creating a digital marketing strategy, it is very easy to fall into the trap of focusing on new leads. While they are vital for growing your business, you must not overlook the importance of loyal clients. Loyal users spend 67% more on products per transaction while it is significantly cheaper to gain a repeat sale than an initial conversion. Besides, when you take better care of loyal customers, it impresses new ones too.
There are several ways to support your loyal clients, starting with loyalty schemes. Promotions and VIP events will also deliver great results.
#9. You Need To Remain A Part Of The Conversation
Consumers interact with hundreds of brands. Therefore, you need to ensure that yours remains fresh in their minds. While there are many downsides to not using social media, you will find that losing consumer interest hits you hard. Encouraging interaction and participation keeps your brand in their minds. Without even promoting products. If users share content, it gets your name out to a bigger audience.
Social media offers a less formal environment. So, you can start conversations and join conversations about hot talking points. It can also cement your authoritative voice.
#10. Digital Marketing Is An Ongoing Commitment
Finally, you must never allow yourself to think that marketing is finished. If you’re not moving in the right direction, you will allow competitors to regain the advantage. Always keep improvising.