Marketing

Applying AI to Email Personalization in 2020

The customers of this digital era come across promotional offers from various brands every now and then. This has led to an increase in their demands, in terms of relevancy and usefulness. They expect a personalized and meaningful approach across online as well as offline markets. In the case of …

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3 Online Marketing Techniques You Need to Use in 2021

Marketing your business online can be an effective way to capture the imagination of your target audience and increase your share of the market. However, digital marketing is evolving all the time and new tools and techniques are constantly being released. For marketers and business owners, this means staying up …

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5 Money-Saving Marketing Tips

Business owners often face a conundrum. If they do not have a large marketing budget, they might not know how to notify the public about their services and products. They may have a shoestring marketing budget, and they want to stretch it as far as it can go. There are …

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4 Time-Tested Holiday Marketing Techniques

We’re right in the midst of the holiday season, but it’s not too late for your company to make some money to finish Q4 on a high note. This has been a tough year for so many businesses, but the holidays are a time when most people are willing to …

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Why It’s Important To Focus On Your Customers

Customer satisfaction is one of the most important factors to focus on when you are in business. While good products and quality services can derive profits, those returns would be hard to sustain if you don’t know how to deal with customers well. Interacting with customers should not end just …

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How To Get Your Brand To Go Viral

There are so many ways that people are advertised to these days that many people tune out. It’s called ad blindness and it makes it very hard to make sure that your marketing campaign is bringing in a strong ROI. It is a challenge for advertisers everywhere to break through …

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Is Large Format Printing Beneficial to a Business?

Are you thinking of using large format printed promotional materials for your business? In the corporate world, business people have gradually embraced large format printing for most of their advertising materials.  Large format printing is popular since it relays a message to a wide audience effectively. Within a few seconds, …

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Top 3 Strategies for Driving Customers to Your Site [2020]

Source: Unsplash, Morning Brew We all know that getting traffic to your website is critical to your business’s success. Traffic helps with your website’s SEO, can give you insight into your marketing initiatives’ performance, and, most importantly, helps generate more leads and customers.  But as necessary as website traffic is, …

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Using SEO To Its Full Potential

We all know how important SEO (search engine optimization) is to any website, especially internet business websites. It is vital to the success of your website, especially if you are an affiliate marketer who is trying to make money online. So how do you know how to optimize your SEO? …

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3 Strategies for Succeeding as an Amazon Seller

With 89% of consumers being more likely to buy products from Amazon than any other e-commerce site, becoming a seller on Amazon seems like a smart idea. However, being an Amazon seller does not mean simply listing a product on Amazon and waiting for people to buy it. If you …

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5 Ideas to Drive More In-Store Traffic to Your Small Business

The coronavirus outbreak has introduced additional difficulties to an already challenging business environment. For small retailers, social distancing measures mean changes to customer shopping behaviors. Now, more than ever, brick-and-mortar retail must find ways to adapt and thrive. As lockdown restrictions ease, here are some key ways small business retailers …

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