5 Points Entrepreneurs Should Consider Before Starting a Blog

Starting a blog at the right moment of your journey as an entrepreneur can be a great opportunity to generate interest in your new idea and a following for your brand. There are, however, some important considerations that, if overlooked, could mean that your blog actually holds you back.

This article takes you through those considerations and outline the main pros and cons of starting a new blog. With these few rules in mind, you will be more prepared to start a blog that effectively grows your market as well as your audience.

Look & Feel
Invest time in a great design. There’s dozens of excellent companies out there providing website hosting, templates, and advice, as well as mailing services. Even more important to you than the eye-catching design offered by these sites is their analytic ability, and their capacity to grow with you as your business grows. Most of these services offer basic analytics advice and reports even on their free versions. When you’re ready to upgrade to the paid version of these services, you don’t lose any of your existing analytical data, your content, or your connections to people who were using the fledgling website. Platforms such as WordPress and Wix both offer a plan that will grow with you from the beginning, and allow you to keep your website on private lock-down until you’re ready to release it into the public realm.

Clean up your digital footprint

Ask yourself if your digital footprint is clean, and is it complete? Launching a blog with loads of empty ‘work in progress’ pages tells clients and investors that your blog might be a desperate attempt at creating content to flesh out your idea rather than a necessary tool to communicate information about a project that is already great. You want it to look like you already have a sizeable market and plenty of informed interest, and all you need to do new is consolidate your process and get investment to scale that idea up to fruition. Building a better website, ensuring that your site is search engine optimized, and knowing what new customers are persuaded by when surfing websites and making purchasing decisions – these are all powerful methods of making sure you don’t miss an opportunity to make a good impression at this crucial stage.

Reflect your mission statement

Draft a mission statement, and the type of tone you want to use for your digital presence. Then look at your competitors’ blogs. Look at the type of blogs that you think your ideal client base visits most frequently. Look at your investors’ blogs. Ask yourself what you love about each, and what you think would further your message. What aspects do you think are not for you? What mistakes did you spot, if any? If you find a blog or website that is particularly attractive, look for a logo in the header and/or footer that might give away which platform they used to build the website or service. There are thousands of free WordPress themes you can use to save costs, and many look extremely professional.

News has to be newsworthy

Do you have real news? A golden rule of writing a press release is that you have to be telling your audience something new, something newsworthy. Even if the goal of the press release is just to let more of the public know that your product exists, rather than attract them to the single event you’re choosing to highlight in a press release, it needs to feel informative and relevant. The same is true for a blog post. Blog posts tend to be more low-key, and they can be questions to your audience, or progress reports, rather than always event invitations or product launches. If you don’t have any big results, you can talk about user-visible-improvements to your service, or new investor interest that you’re courting, or even an upcoming programming convention that you’ve been asked to talk at. Whatever you do, don’t write filler.

What to avoid

Speaking of what not to write: while readers often appreciate a personal touch, keep that aspect of your blog professional. Readers might love hearing about how you road-tested your new solar panel when you went hiking, or that the prototype you built before you mass produced your product is still serving you well five years on (and insert Instagram photos of said product looking like fantastically long-lasting value). That’s all fine. But don’t be tempted to lapse into discussions of how hard it is flogging your idea all the time, or that you’ve worked all week on a design and can’t see a single improvement, or that you’re afraid the project is going to fail. No news at all is better than news like that. Once business looks like it’s picking up, you can write a post apologizing for how busy your exciting project has kept you lately! All this contrives to send the right impression to your potential customers and investors, who all need to be able to place faith in your idea.

The final touch

Finally, don’t forget to proofread! A programmer or 3D printer designer might be brilliant at what they do, but an awkwardly worded biography and description of services will turn a lot of investors and clients away unnecessarily. Once you’ve built up a base of customers that trust your abilities, this isn’t as crucial – a fabulous Italian chef can get away with terrible English, and won’t be expected by their fans to have a perfect grip on grammar as well as pasta – but if your product has anything to do with polished finished items or with helping others with their products and businesses, then you absolutely must convey the impression of a good command of your target language and strong attention to detail. There are platforms available where you can hire an experienced proofreader to give your blog content or your whole website the once-over, and ensure that your message gets through.

James Grimsley is the CEO of ECMS, a small facilities management and commercial cleaning business based in London, UK. James is an experienced entrepreneur having been involved in start-ups for nearly 20 years and has a passion for entrepreneurial leadership, business networking and helping ambitious entrepreneurs to get their ideas off the ground and brought to fruition through shared insights, online resources and open dialogue.

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Entrepreneur-Resources.net is happy to provide guest posting opportunities for small business owners. This article was created by one of our contributors.

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