The Power of Location Based Advertising & In-store Music

If your business isn’t investing in location based marketing campaigns, you could be falling behind your competitors. 91% of brand executives indicated that they planned to invest in location based marketing campaigns in 2013 so the majority of them will have followed through on their promise in 2016.

72% of potential customers are more likely to act on a call to action when in sight of a retailer. We are even entering a stage where retailers may be able to send location based adverts based on where you are in the actual store which is an exciting development.

Another important area is making the customer feel as relaxed as possible in store and you can even let them control the music. 76% of customers feel more relaxed in retail stores that play music so it’s important that all retailers keep this in mind. You can find out more in this info-graphic from the CUBE.

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