How To Make The Most Of Temporary Promotions

If you run a business, you’ll always be looking for different ways to boost your profits, and one great idea is to have temporary promotions once in a while. These could be seasonal, for example, or they might be to get rid of older stock, or it could just be that you want to get noticed and running a good promotion is a way to make sure that happens. Whatever the reason, it’s useful to know how to really make the most of temporary promotions, and with that in mind, here are some things to think about. 

How To Make The Most Of Temporary Promotions
Photo by Polina Tankilevitch

Plan Well

It can feel as though temporary promotions are something you can throw together at the last minute when you realize you need to create one, but that’s not a good idea at all – in fact, that’s how promotions (temporary or otherwise) fail and end up costing more money than they make. 

Instead, it’s wise to plan ahead and plan well so that when it comes time to set your promotion going, you’re ready and you know it’s going to do what you want it to do. Have some clear goals in mind when you’re planning your promotion (it could be increasing sales, clearing out old stock, and so on), and work out who the target market is so you can market properly to them. You’ll also need a specific timeframe and measure how well things are going so you can adjust if you need to. Plus, if you plan ahead, you can have the right custom signs made to promote your offers far and wide. 

Have Good Offers 

No matter how well you plan, if the offers you’re giving people aren’t much good, you’re not going to do very well and your promotion won’t achieve the goals you set for it. You can dress things up in any way you want and market to exactly the right people in the right way, but if they’re not saving money or the items you’re selling aren’t good quality, they’re still not going to buy (or at least, they’re not going to buy in the numbers you need to be successful). In the end, a bad promotion is bad for business and your reputation could suffer. 

That’s why it’s so important to really think about what you’re offering and make sure it’s as enticing as possible so you’re creating real value. Something that can help give that impression is a limited time offer, like a flash sale, as there will be urgency involved and people will buy more quickly as a result. 

Multi-Channel Marketing 

If you want your temporary promotion to go as well as possible, you’ll need to reach as wide an audience as possible, and to do that you’re going to need to use multi-channel marketing. That’s exactly what it sounds like; you’ll use more than one channel to reach your potential customers, widening your reach and making the most of the time you have to promote your sale. 

You can use email marketing, social media, paid advertising, in-store signage, and so on, and the more you do, the more awareness you’ll be creating. As long as each message is tailored to the channel you’re using (you can’t just copy and paste, in other words), you should find many more people to sell to. 

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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