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Every business owner wants to drum up excitement about their latest product. Create enough of a buzz, and the product will fly off the shelves, hitting the ground running, and posting strong early sales.
But a product, no matter how good it is, can’t sell itself. To build interest and get people using a product and service, businesses need to come up with increasingly creative ways to get the word out. A strong product launch marketing strategy will generate interest among the existing customer base, and reach new potential customers, for maximum effect.
To get the most of out any marketing budget, here are four creative ways to get the word out about your event, product, or service. For more information on advertising strategies and promotion ideas, visit Progressive PR.
Host a giveaway
Whether you are launching a product or planning an event, giving away a pre-determined quantity of the item or a handful of tickets to the event is a good way of drumming up interest.
There is a reason why Instagram and Facebook users frequently see giveaways where users are invited to like a page or share a post for a chance to win. These marketing strategies work and quickly get the word out.
Give influencers early access for a product review
Influencers are social media users with an exceptionally large online following. They are a marketer’s best friend because they are often authoritative voices in a given industry. Users trust their opinion and their recommendations influence consumer buying patterns.
If you can find the right influencer that produces content that is relevant to the product/event industry, they can be a valuable tool for getting the word out. Many brands have influencers produce an unboxing video or a review of their product in exchange for early access (or a cash incentive). For example, before Apple released the iPhone 7, it sent Unbox Therapy, a popular social media influencer a free device ahead of the product launch, which Unbox Therapy posted about on its page.
Email marketing
Your mailing list is a useful tool to leverage when promoting a new product or service. These are proven customers that spend money or have signed up for email updates about the industry. Therefore, they (or should be) part of any target audience for a new product.
Social media ads
Where once the television and print media dominated, social media has emerged as king. Facebook, for example, boasts of more than 1.4 billion active monthly users. With an audience this large, social media outlets are a gold mine for potential customers and guests.
Most platforms allow companies to publish paid advertisements that will appear in users’ newsfeeds. They also allow for highly targeted ads that only appear to users with specific interests, within a specific age range, or in a specific location.
Social media ads offer a wealth of options for savvy marketers looking to get the most out of their monthly advertising budget. A successful marketing campaign for a new product or event will employ some, or all of these advertising strategies for maximum impact.
