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The Best Google Launches – 2015 Edition

Google is the most significant hub of the web world. It launches many tools every year –some catching the attention like it’s the most important event for the human kind and while others just disappear in the blink of an eye. 2015 have been one such year. Many tools were …

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How Listening to Customers Drives Innovation

Consumers are increasingly vocal about what works and what doesn’t when it comes to businesses they frequent and products they buy. Everyone has an opinion and every one of those opinions is important. When you learn how to listen to your customers early in the innovation process and how their …

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Bringing 20th Century Communication Into the Digital Age

In many ways, running a business in 2016 is very different from running a business back in, say, the 80s. The Internet and smartphones provide new channels through which marketers can reach consumers, while simultaneously streamlining communication—literally. What’s more, it’s also easier for consumers to tune out marketing appeals by …

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