Running a Small Business? How to Stand Out Above the Crowd

Running A Small Business How To Stand Out Above The Crowd

If you run a small business, then you know how tough the marketplace is right now. There are tech tools and apps to streamline so many elements of business that there is more competition than ever in almost every field, and the state of the economy isn’t helping, either. That means it’s more important than ever to come up with ways to stand out. Much of this comes down to marketing. In this post, we will discuss some important concepts and tips to help you elevate your business and stand out against the competition.


Local SEO

Local SEO is a specialized branch of SEO work that focuses on local search. Local search, in turn, is the kind of search where the user adds a phrase like “near me” to their search query, or puts in the name of a city or region. This narrows down their search results to that area. If your small business has physical ties to a particular location, then you can potentially pick up a lot of customers who search for keywords related to your business and make it a local search. Local SEO is the process of optimizing your Internet presence so that you can appear as high as possible on the list of Google results for those searches. This brings in more visitors, more customers, and more revenue. It’s a core part of business nowadays because so many people find what they want via Google. If you can do some local SEO, then you will rise to the top of the results pages for your keywords and that will help you pick up many new customers.


Content Marketing and Guest Posts

Content marketing is a type of SEO technique that will help your website rank high on search results. It doesn’t matter if you are trying to target local searches or not, or if you have a physical presence or are online-only: everyone can benefit from content marketing. It involves creating a blog for your business and posting regularly. You’ll need to write interesting and engaging posts about your area, such as writing about wine if you are a restaurant or writing about current trends in business and marketing if you are a consulting company. When you are ready, you can step it up and start making guest posts on popular blogs. This will increase your readership by putting your content in front of a much larger audience- some of those people will decide to start following you if the content attracts them. That raises your profile and improves your SEO outcomes even more. For more information on content marketing and guest posts you can use resources like


Marketing is all about making people aware of what you do. In other words, it’s about information. What you do with local SEO and content marketing is provide information to possible customers in a form that they can access quickly and easily. This lets them make the decision about whether to buy from you or not without needing to put in extra work searching around to learn about your business. Moreover, the more people who know about you, the greater potential audience you have. Only a fraction of them will become loyal customers, but you want to create as many opportunities as possible. It isn’t easy to make time to run marketing projects when you are managing the growth of a small business, but the earlier you start to make the investment, the earlier it will pay off. Marketing consulting firms can help you find the best way to spend your effort and get results.

By: Kara Masterson

Print Friendly, PDF & Email

About Collaborative Post is happy to provide guest posting opportunities for small business owners. This article was created by one of our contributors.

Check Also

Simple Touches To Improve Your Employees’ Office Life

Image: Freepik When it comes to boosting office livability, you don’t necessarily need to undertake …

Leave a Reply

Your email address will not be published.

CommentLuv badge