In an effort to appeal to the consumer and out of an excitement to introduce a latest offering, many companies make claims that may be perceived by some to be deceptive or downright false. This can lead to a false advertising lawsuit and to other legal actions. What is …
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Hate Paperwork? Learn to Love It
Paperwork—it can spoil a good day. But in business, just how important is paperwork with staying on the right side of regulations, taxes, and property rights? The answer is that every business has a minimal amount of form-filing and recordkeeping needed to protect its status. Entrepreneurs don’t typically start a …
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Top Tips for Writers to Boost Their Levels of Productivity And Creativity
In recent years, studies have shown that the ability to focus and concentrate when you’re writing has a lot to do with your physical surroundings and the ability to think creatively. Simply seating yourself on an ergonomic office chair when writing can increase your overall writing performance and levels of …
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How to Boost Customer Trust for your Private Labels
Private label products are becoming more and more popular. Selling a private label product generally means that you buy a generic product that is already selling well and market it better than your competitors. But it is also possible to invent your own product and private label it, which can …
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The Basics of Pay Per Click Advertising
When you’re promoting a product or business, you need to find the quickest way to get attention. One marketing technique you could try is pay per click advertising. This method is excellent if you’re on a budget. You only pay for the amount of clicks your advert gets. If you …
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Five Bright Ideas for a First-Time Business Owner
Starting a successful business is a huge challenge that many people are unable to find success in right away. If you’re a first-time business owner and are driven for success, you need to plan and manage carefully in the early days to realize your ambitions. The following are five bright …
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Get Your Small Business Up to SEO Speed: The Basics and Benefits of Online Marketing
Previously, it wasn’t surprising to hear the phrase from small business owners, “our customers are offline so we don’t require online marketing.” But now, things have changed as 72% of online users want to interact with their preferred brands via online media. Though many small business owners at least have …
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Lessons Learned From Losing Money In Business
Painful experiences are life’s way of teaching us valuable lessons. The folks over at www.findmyworkspace.com share lessons we can learn from financial setbacks in business. Even successful companies lose money, all the time. Bad investments, bad decisions, wrong business partners, they can lead to financial losses in any organization. Losing …
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5 Annoying Mistakes to Avoid in Customer Service (And What You Should Do Instead)
Customer service matters, regardless of the size of your business. Excellent service results in satisfied customers who will spread the word about your company and brand. Similarly, poor customer service results in negative publicity that damages your reputation and creates angry online reviews and comments that can go viral. When …
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How Virtual Reality May Affect Virtual Offices
Are office spaces going away? Well, does anyone remember the personal office–complete with a door? Neither do I. The only time I see a personal office is in old movies. I do remember cubicles though–oh, I hated those with a passion. But, even cubicles are going the way of the …
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How to Increase the Performance of Your Branded Mobile
People are obsessed with their new branded mobile phones. They guard it with their lives as if this is the only possession they have. And why not? Our phones are our tiny version of the whole world. Without it what would we do? Manufacturers have intentionally made the browser of …
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Start Saving! Don’t Wait for the Truck to Hit You
I will start this article with bit a disappointing statistic: FED announced that 46% of adult Americans can’t afford extra 400$ to cover emergency situations. This means that they can’t afford starting a new small business either. And who knows how many aspiring entrepreneurs are bogged down with the lack …
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Advertising for the Entrepreneur: How to Get Your First Project Up and Going
Starting a new business can be a fun and exciting adventure, but many new entrepreneurs only focus on creating their product or service. It does not matter how great your products are when you don’t have the proper advertising campaign in place. Not only do you need to provide a real …
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Modern Retail Advertising: Making the Digital Signage – Social Media Connection
We see digital signage everywhere these days, whether we are out walking in the street, traveling on the subway, or in stores and restaurants. It has a number of important benefits for retailers, and you may already be making use of all of these. Digital signage is eye-catching, it captures …
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Change Your Habits and Your Business Will Change
One of the biggest areas most entrepreneurs fall short in is what I term “consistent action.” Consistent action means daily, weekly or monthly activities that move your business forward. If you’re not doing something daily, weekly or monthly to move your business forward, it typically shows in your bottom line …
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What to Do when Your Business Sells Booze
Call it brew, spirits, recipe, or just plain booze, you can’t sell alcohol without a lot planning and advice. Alcohol, even moderately used, presents risks to users and providers. So, you need to know what to do when your business sells booze. It takes some courage to open any business. …
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