UPDATE: A winner has been chosen and will be announced tomorrow, 8/16/2011. Because I know all three lovely contestants, I had an impartial third party review the stories. Stay tuned… 🙂
According to Merriam-Webster, a person who is scrappy exhibits an aggressive and determined spirit. This describes many entrepreneurs and especially describes Tyler Merrick of Project 7. He sat in a meeting with the buyer of Whole Foods and learned that his bottled water product was rejected. Instead of leaving the meeting, he sold the buyer on a product he hadn’t yet created: gum and mints with a philanthropic angle. He reinvented his business on the fly. Read more of Tyler’s story at MSN Business on Main.
Are you scrappy? Has there been a time when you had to re-invent your business because something just wasn’t working? Maybe you suffered one of these set-backs.
1. The target market is no longer interested in the product or service.
2. The business owner is faced with a financial or medical setback.
3. Your best customer drops your product or service.
4. A competitor with a bigger budget captures the majority of the business’ customers.
5. A supplier for a main product goes out of business.
Scrappy entrepreneurs rebound with grace even in the most difficult situations, like Tyler Merrick. Now I want to hear your story. Did you save your company’s distribution by coming up with a new product? Did you enlist the help of family and friends to run the business when your health suffered? Or did you do something else even more creative? MSN Business on Main has provided me with $100, and I will give it to the small business owner who shares the best re-invention story (as deemed by Entrepreneur Resources). Use this money to market your business, buy product supplies or even spark your next reinvention. 🙂
Rules of The Business on Main/Entrepreneur Resources “Business Reinvention” Contest
1. Post your re-invention story in the comments section of this post and on the MSN Business on Main article page.
2. Identify your post on Business on Main with the words Entrepreneur Resources.
3. The winner will be selected by Entrepreneur Resources.
4. Contest ends midnight August 14, 2011, and the winner will be posted on August 15, 2011.
5. You must be at least 18 years of age and live in the United States.
6. A valid email address must be included in both the post here on Entrepreneur Resources and in the comment section on the Business on Main article.
Note: Prizes will be awarded in the form of a $100 VISA gift card and will mailed out within 2 weeks of winner notification.
Good luck, and I look forward to reading about your reinvention!
Disclaimer: My blog is a part of an online influencer network for Business on Main. I receive incentives to share my views on a monthly basis. The opinions, however, are all mine.