The Importance of Diversifying

There are many very successful businesses out there firms that any entrepreneur can learn from. One thing you will notice about the biggest and most successful companies is that they all diversify. None of the most successful firms sell only one product or service. Take for example the Virgin Group. …

Read More »

Learning English for Business Communication

While it is a little small minded to suggest that English is the world’s most dominant language, it is one of the most popular and widely used dialects across the globe. At the beginning of 2015, there were 67 sovereign states and 27 non-sovereign entities where English was an official …

Read More »

9 Reasons Video Conferencing Could Benefit Your Business

If you’re reading this, you’re probably well aware of how meetings work. You spend precious time arranging them, corralling your colleagues into attending, and setting up the room in advance. Then, meetings are often waylaid by late arrivals, coffee runs, or prolonged decision making. By the time you’ve got through …

Read More »

Taking Your Brand from Your Website to the Street – How to Keep Design Consistent When Promoting Your Brand in ‘Real Life’

There are lots of strong reasons to consider marketing in the ‘real life’ world as well as online. It can give you a new way to learn about the audience you are targeting, through talking to them directly, and can allow you to cut through all of the competing messages …

Read More »

Using Internal Rate of Return as a Measure to Evaluate an Investment

Internal rate of return (IRR) is applied to evaluate an investment’s attractiveness by using discounted cash flow analysis to consider the time value of money. It is the interest rate at which the net present value (NPV) of an investment’s negative and positive cash flow equals zero. The rule of …

Read More »

Parlaying Land Development Into Other Lucrative Areas Of Business

A whole generation of “overnight” millionaires have attained to that exalted status by making use of their innate ability to parlay their success in one area of business into a lucrative payoff in a whole other area. Louis Ceruzzi, along with many others, has been one of this unique and …

Read More »

Investing in Gold: The Facts

Entrepreneurs are always on the lookout for novel ways to supplement their incomes. Most have an exceptional eye for opportunity, and their affinity for risk-taking means that they don’t shy away from making big decisions. Speculating to accumulate is one of the key cornerstones of commerce, so laying your money …

Read More »