While it is a little small minded to suggest that English is the world’s most dominant language, it is one of the most popular and widely used dialects across the globe. At the beginning of 2015, there were 67 sovereign states and 27 non-sovereign entities where English was an official …
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9 Reasons Video Conferencing Could Benefit Your Business
If you’re reading this, you’re probably well aware of how meetings work. You spend precious time arranging them, corralling your colleagues into attending, and setting up the room in advance. Then, meetings are often waylaid by late arrivals, coffee runs, or prolonged decision making. By the time you’ve got through …
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Turning An Idea Into An App: Are You Too Late To Join The Party?
It’s no secret that smartphone and tablet usage is on the rise. In fact, the use of mobile devices is set to take over desktop and laptop usage! We all use a variety of software or “apps” to carry out a wide range of functions. For example, we’ll use apps …
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Marketing Strategies: How To Use Facebook For A Brilliant Marketing Campaign
Over the past decade, marketing has had a remarkable transformation. It used to be based on physical marketing like TV and billboards; now it is all online. Social media has gotten its hand into the marketing industry, and it is not letting go. Take Facebook for example. Companies big and …
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Taking Your Brand from Your Website to the Street – How to Keep Design Consistent When Promoting Your Brand in ‘Real Life’
There are lots of strong reasons to consider marketing in the ‘real life’ world as well as online. It can give you a new way to learn about the audience you are targeting, through talking to them directly, and can allow you to cut through all of the competing messages …
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Using Internal Rate of Return as a Measure to Evaluate an Investment
Internal rate of return (IRR) is applied to evaluate an investment’s attractiveness by using discounted cash flow analysis to consider the time value of money. It is the interest rate at which the net present value (NPV) of an investment’s negative and positive cash flow equals zero. The rule of …
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Parlaying Land Development Into Other Lucrative Areas Of Business
A whole generation of “overnight” millionaires have attained to that exalted status by making use of their innate ability to parlay their success in one area of business into a lucrative payoff in a whole other area. Louis Ceruzzi, along with many others, has been one of this unique and …
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Healthy Snack Ideas for Entrepreneurs + COUPON
Proper nutrition has a direct effect on our energy level. Have you noticed how sluggish you feel if you’ve gone a long time without eating? That’s where snacking comes in, but just as you’re strategic in the way you run your business, you also have to be strategic in how …
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4 Questions to Ask Yourself Before Launching a Mobile App
If you’re looking to launch a mobile app as part of your business plan, there are several things to consider first. Here are four of them. 1. Have I done my market research? This should include researching your customers and competitors. What are people looking for your app to do? …
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The Importance of Multiple Security Solutions for Commercial Developers
In the world of commercial development, there are many things that a developer has to accomplish throughout the duration of a project in order to make sure everything works out smoothly. And a lot of the things that you need to do will require a lot of time and attention, …
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How Important is a Good HR Management System?
HR can be one of those aspects of running a business that kind of creeps up on you. At first, when you have few or no staff, you can manage things just by talking to people or keeping a basic spreadsheet. Then as you expand, you tend to find yourself …
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Investing in Gold: The Facts
Entrepreneurs are always on the lookout for novel ways to supplement their incomes. Most have an exceptional eye for opportunity, and their affinity for risk-taking means that they don’t shy away from making big decisions. Speculating to accumulate is one of the key cornerstones of commerce, so laying your money …
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5 Tips for Better Business Blogging
Most people recognise the value in writing a business blog. If done well, a business blog can help drive traffic to your website and establish you as a voice of authority in your niche. Unfortunately not all small businesses bother to keep a blog. This is a real shame because …
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Why Attending a Conference Can Help Your Small Business Improve
As a small business owner, you are probably always in search of new ways to help your company grow and improve the way that it operates on a daily basis in order to increase profits. But have you considered attending a business conference in your area or anywhere in the …
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A Guide to Choosing the Right Security Fencing for Your Business
Securing your premises is one of the main priorities for any business owner. In an independent study into crimes against businesses, Northern Irish Policing Board found that between 58% and 75% of businesses in the UK have experienced at least once incidence of crime committed against them in the past …
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Expansion Process: Choosing the Right Location for your Business
If your business is going through an expansion process, whether that’s taking on more staff or making the decision to take a project full-time rather than part-time, there are a number of things that you’ll need to consider. At the top of your list will be location. Where you decide …
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