4 Rules for New Entrepreneurs

With new entrepreneurs, there are many mistakes that can happen. Navigating to avoid them isn’t easy when you have never started a company before. Accordingly, here are four handy rules for new entrepreneurs to follow. 1.      Burn Slowly Through the Capital Keeping costs lower is always good practice. It means …

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Why Influencer Marketing is About Far More than Big Name Celebs

If your brand is considering branching into influencer marketing, it’s important that you understand the difference between using influencers and endorsing celebrities. Celebrity endorsement is a form of brand advertising which involves a celebrity using their fame to promote a product or service. Celebrity endorsement is traditionally recognised for building …

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5 Tips To Simplify The Employee Scheduling Process

Workforce productivity matters the most for businesses because it ensures the best value from human resources. If you want to maximize the output of your staff, you need to schedule their time effectively. Having a proper scheduling plan in place is essential. It enables managers to allocate tasks and shifts …

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AKG Creative Prepares for a New Era of Influence

Social media influencers have altered the online landscape so irrevocably they’ve become a digital and cultural revolution. The strategy is older than you might think, though. The first influencers appeared in the roaring Twenties, but few brands leveraged them in those days. Celebrity influencers as we know them today rose …

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10 Ways to Waste Money Doing Marketing Wrong

As diverse and interesting as marketing is these days, it’s also a very intricate business, that demands thorough consideration and effort to put into it in order to succeed. Of course, there are diverse forms and platforms of modern marketing from onsite direct marketing to paid ads, from blogging to …

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How to Keep a Millennial in the Workplace

As the generation makes the shift towards a new generation of recruits, there’ll be an influx of millennials making their way into your office. Also referred to as ‘’Generation Y’’, ‘’The Boomerang Generation’’ and ‘’The Peter Pan Generation’’, each person will undoubtedly be placing their boutique stationary and reusable coffee …

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