Create Fashion-Forward Designs with These Tips

When you are managing a fashion or design business, you need to create fashion-forward design concepts consistently. Your business relies on the designs that you create, and there are ways to help you improve your project management. Do not be afraid to try new things while creating new designs because the most successful companies are often the most daring.

1. Get Design Ideas from Your Competitors

If you are looking for design ideas, you can study what your competitors are doing. The business world is filled with companies copying each other, hoping to find the best product or design. If you like what your competitors are doing, you should try to improve on their designs.

If you dislike what your competitors are doing, you need to figure out how to counter their latest products. A completely different product may catch the attention of customers.

2. Use Proper Design Tools

Design tools are an essential part of the process. You cannot draw your ideas on a cocktail napkin, hoping that you can replicate these ideas in the future. Use design software that helps you measure your designs, create patterns, and even notate the materials you will use.  

If you are creating fashion items that use fabrics and thread, you need to know how much material and thread is needed to make the product. If you are making items like shoes or handbags, you need to purchase leather and the manufacturing tools necessary to make shoes or bags. Your design tools will help you determine how much it costs to get started.

3. Implement Product Lifecycle Management Software

You may have wondered, β€œwhat is fashion PLM?” The fashion products you create have a lifecycle that begins with development, continues in production, and concludes when the product is taken off the market. Your software will show you how much it costs to create the product, how many units you have sold, and how much money you have made on each product. If the product is profitable, you can leave it on the market for a long time.

The product lifecycle management tool will tell you how much it costs to produce your items if they stay on the market for an extended period. You may find that the product costs too much to make, or you may need to redesign the product to reduce costs.

If your product is no longer popular, the PLM software will show you that it is waning or losing money altogether. You can begin the design process for a replacement product using the design tools mentioned above.

Final Thoughts

Your business needs to continue to produce designs that will be popular amongst customers. However, you need to create designs that will earn money over the long term. You can use the tips listed above to design your products correctly, to manage their lifecycle, and to remove them from the market when the time comes. Because you are continually creating new designs, you will have a replacement product ready when the time comes.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that win. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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