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Founder’s Name: Robin Williams
Bio: Robin Williams is a Co-founder of CashOne, a reputable financial services company that helps consumers tide over their short-term financial crises.
Website:https://www.cashone.com/online-payday-loan
CashOne.com was started in 2009 as an endeavor to create a high quality, search engine driven site where consumers could request a loan in a fast, safe and easy environment. The site is a referral site that connects consumers with lenders by using advanced technology and algorithms. Because the ownership decided to not do mass email, call center contacts or other mass media marketing techniques, the business is positioned as one of the highest quality lead generators for the consumer finance industry. It has significantly less traffic than the mass marketers but very high-quality services.
The business was started as the result of 2 key managers experiencing both sides of the business, the loan side, and the lead generation side. By combining their knowledge and skills they felt they could be successful even though it would take several years to gain significant traction on the internet. A few years turned into 5+ years but the founders stuck with it and eventually achieved the excellent lead flow of the highest quality.
The biggest success factors were the perseverance of the founders, the willingness to invest in the business for years without a payback, and the knowledge of the industry and search engine marketing that they brought to the initial startup process. Staying on top of new trends, regulations and other factors is key to maintaining the success of the organization.
The biggest challenges launching the business were to commit to funding the long term expenses while waiting for an eventual return on investment. It is hard to have patience for months, much fewer years, but this was a key factor in achieving success. Running the company requires specialized software, extensive knowledge of the internet, but very few employees.
The most important thing for success was having the right founders who understood the long term process of marketing the company and waiting for the results to come. Because of their knowledge and experience, the founders understood the marketplace and the services being provided. These are key elements for all entrepreneurs to know about their business. Having a solid plan and constantly questioning any assumptions is the basis of any successful startup. So many startups fail due to lack of proper planning, researching their industry, and lack of cash flow.
The founders understood these key factors and made sure they knew what they were getting into and developed contingency plans for possible problems e.g. the longer period it took to reach success. They also committed most of their monthly budget to marketing while keeping all other expenses as minimal as possible.
So, if you have a startup dream and want to succeed do extensive research first. Do not believe you have a unique idea as 99% of the time you do not. But, creating an innovative approach to solving a problem and doing it better than before can result in success. If you can start a business that you are passionate about this will help in sticking with it in challenging times… which will always happen.
Make sure you have a marketing plan and budget because without it your success is likely to be limited if you succeed at all. Persistence, planning, and flexibility can be the answer to your dreams!
