3 Ways to Help Your Cleaning Business Grow and Thrive

grow-your-cleaning-businessYou have a good cleaning business, but it could be better. How? You could be moving into new territories, taking over your competition, and introducing your services to untapped markets. There’s just one problem: you don’ know exactly how to get from where you are now to where you need to be.

Creating a Checklist

One of the best ways to improve the customer experience is to enforce consistency across all jobs. When your customers learn that your company isn’t run by rogue employees, some of them doing a good job, others doing a terrible job, they start to learn that your company is capable of producing consistent results. Word spreads. You get referral business. You get to keep your existing customers.

Fortunately, consistency problems are easy to solve. Make a checklist and hand it out to every employee. Focus on training. Get your employees proficient at your core cleaning tasks. Once you’ve got employees trained to run through a checklist, two things will happen:

1) You’ll get fewer customer complains, so you’ll have fewer customer service issues and;

2) You’ll get repeat business.

A third thing that might happen is you’ll get referral business. There are a lot of disorganized cleaning companies out there with contractors that aren’t really invested in the company’s success. If you can breed that out of your company, it’s an easy win in most markets.

 

Download Training Videos For Employees

Your employees won’t be cleaning all of the time. During breaks, and before their shift starts, they can watch training videos. Because Internet access might be limited or congested with several users accessing your connection at the same time, use software to download youtube videos or videos from another site.

If you upload training videos to a site like YouTube, you actually get two benefits. First, your employees can watch the videos straight from the hard drive on their tablet, smartphone, or laptop. Second, when they’re not at work, they can steam video from their own Internet connection.

Keeping employees occupied with video also keeps them from goofing off during work hours, and might help increase productivity. You certainly don’t want to grind your workers into the ground. At the same time, you probably don’t want them falling asleep during break time. Keep them entertained, yet relaxed when they’re not working.

 

Focus On Networking

It might seem counter-intuitive, but you shouldn’t spend all of your time on your core business. Growing your company usually requires networking at some point. Go to industry trade shows and events, attend Chamber of Commerce meetings. Mingle with those both in and out of your industry.

Why connect with people outside of your industry? Because you can learn a lot from companies that aren’t competitors. For example, marketing is often copied within industries. If you want to differentiate yourself, you might have to connect with businesses outside of your industry and study what they’re doing. Then, adapt their strategy to your industry.

Make sure you remember to respect IP when using downloads.
Paul Moss is a housekeeper. He loves sharing his ideas for how to grow housekeeping businesses on small business blogs.

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