Top 3 Strategies for Driving Customers to Your Site [2020]

traffic analytics on a monitor with roller skates
Source: Unsplash, Morning Brew

We all know that getting traffic to your website is critical to your business’s success. Traffic helps with your website’s SEO, can give you insight into your marketing initiatives’ performance, and, most importantly, helps generate more leads and customers. 

But as necessary as website traffic is, trying to generate it is often a real head-scratcher for most business owners. 

There are many methods for getting people to your site, but traffic for traffic’s sake isn’t the goal. 

You want to get the right people to visit your site, meaning people who are likely to become customers. 

This is critical both for your bottom line and for your SEO health because getting a boatload of people who don’t care about your products or content will increase your bounce rates, among other things. 

So the question is: how do you increase your website traffic in the right way?

Advertising is always an option, but once you stop paying for the ads, your traffic will stop. Ads are also interruptive in nature, which can annoy the people receiving your ads. 

The last thing you want your target audience to think of when seeing your brand is, “Wow, they’re annoying.”

Fortunately, there are other valuable and less costly methods for getting site visitors. 

In this post, we’ll be walking you through three of the top strategies for increasing your website traffic so that you can get more of the right people looking at your products in a way that doesn’t hurt–but rather–helps your brand. 

Strategy 1: Interview Thought Leaders in Your Niche

Interview with black microphone and two people
Source: Unsplash, CoWomen

If your business is new to the digital world, it can be difficult to traction your website traffic. Many companies are competing for attention all over the place, from blog articles to social media channels to podcasts. 

How do you stand out from the crowd when you’re the new kid on the block? 

It’s quite simple: Interview thought leaders in your niche. Your brand might not have a broad audience, but there are almost certainly other businesses and influencers that do. 

Suppose you can interview them on their YouTube show, a Podcast, or even on a blog. In that case, you’ll gain access to their audience in a more personal and engaging way than any old advertisement.

This method can also help you get valuable backlinks because influencers that you work with will probably share a referral link back to your website. If their website has a high Domain Rank, your website will get a healthy boost to its authority score. 

Remember to make sure that the influencers you interview with are in your industry or niche. Otherwise, you’ll get a bunch of people who go to your site, see that your content/products are irrelevant to them, and then they’ll bounce. 

Strategy 2: Guest Posting

Person writing guest post on mac computer
Source: Unsplash, Glenn Carstens-Peters

Guest posting involves your business writing articles for other blogs or websites. The editor of said blog or website will typically allow you to include a backlink that leads to your site–and they may even pay you for the article!

As far as how this helps you gain traffic, this method is relatively similar to the last one in that you’re trying to siphon the heavy traffic of a more popular site to your own. 

Not everyone has the time to invest in this method, in any case. If you aren’t a writer, even putting together a 750-word article can be too time-consuming. The solution in this circumstance would be to pay freelance writers to create that content for you. 

You can find writers easily using sites like Fiverr or Upwork. 

It’s also difficult to find websites that are willing to accept guest posts. You can always use Google Search Operations to see such sites by typing in “write for us” or “submit a guest post” into the search engine. Still, it can be tedious scrolling through the SERPs. 

Most marketers simplify this task by using an SEO tool like Ahrefs, which enables you to easily search the internet of websites in your niche that allows for guest posts. The tool doesn’t make the process effortless, but it does most of the heavy lifting for you. 

Once again, to make sure that you’re getting the right people to your website, only guest posts on sites relevant to your niche. 

Strategy 3: SEO 

Source: Unsplash, Merakist

Some people have claimed that SEO is dead. Those people usually don’t know the first thing about it. 

While SEO has certainly changed since more recent Google Algorithm Updates flattened its earlier iterations, it’s still incredibly relevant when it comes to getting search traffic to your website. 

What’s changed is how you go about getting that traffic. 

In the past, Keyword Stuffing and other tactics ran amok across the internet, leaving countless negative user experiences in their wake. 

But now, doing SEO well means creating a positive user experience on your website–and the more positive the experience, the more Google will recommend your site on its SERPs. 

If your website is new to SEO, you’ll want to make sure you’re targeting keywords that will get you visitors. 

Targeting a popular keyword that all your competitors are vying for won’t get you anywhere; they’re too challenging to rank. 

Instead, try going after long-tail keywords that are hyper-relevant to your audiences user-intent. 

For example: 

If your website sells woodcarving lessons for beginners in Georgia, you wouldn’t just want to rank for “best wood carving lessons.” You’d like to target “beginner woodcarving lessons in Georgia.” You’d also want to utilize local SEO, but that’s a topic for another post. 

Let Your Customers Come to You

Getting attention is no simple task, and that’s been true since forever. The internet era has made it possible for businesses to get attention without spending ridiculous amounts of money on advertisements, but that doesn’t make the task easy.

But when have valuable tasks ever been easy, right? 

Investing your time and energy into SEO, guest posting, and influencer interviews is a practical way to get your brand out there. And if you do it right, it’ll honestly pay for itself.

Dale McManusHey, I’m Dale! I’ve helped hundreds of thousands of people just like you around the world learn how to create a website over at Whether you want to make a beautiful blog, portfolio, or business website, we’ve got you covered with our easy to follow guides and tutorials!

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About Collaborative Post is happy to provide guest posting opportunities for small business owners. This article was created by one of our contributors.

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