Technology Tips To Improve Your Small Business

Your small business could be benefiting from the thousands of potential technology tips out there. Maybe you’ve already engaged in some of these, but you might be cowering in the corner, not knowing where to turn. Don’t worry! It’s not as scary as you might think. In fact, there’s a solution for practically every issue you could run into as a business owner. Technology is the key to success for so many companies, and now it’s time for yours to join that list.

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  • Social media is important

Facebook, Twitter, YouTube and Instagram are just a few examples of great business tools. With these platforms at your disposal, your worldwide reach potential is unlimited. One funny video or professional-looking advert could attract thousands. A potential multi-million dollar client might even be browsing your page for the next big thing. So, learn the basics, but hire a professional in the meantime. They’ll look after your brand and build it online, and you can focus on the business-side of things.

 

  • You’ll need some IT Support

As we continue to rely more on technology, you’re going to need a good support company to hand. If you’re working solely on your own, you can probably get away with this. If you’ve got a number of employees, your reliance becomes too great. Tablets, desktop PC’s and laptops all break down from time to time. Don’t skimp on this, because you’ll be fretting when the inevitable downtime comes.

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  • Use technology to your advantage

By this, I don’t mean typing on computers instead of writing on paper. I mean, seek out the solutions that will make your job easier. Fed up of sending masses of texts? Seek out an online text service. Fed up of sorting through the mail? There are virtual mailbox services out there that will do it for you, like physicaladdress.com. Whatever is causing you hassle or taking up too much time, there’s a solution for. Browse the internet, do your research and reap the benefits.

 

  • Create a professional website

It would seem that this is an obvious one, but you’d be surprised how many businesses don’t follow this rule. They either start off with a horrendous design, or they just don’t update the site regularly. I’ve seen websites that haven’t been updated since 2009! If a client walked into your office tomorrow, you’d want to make the best impression. That’s what they’re doing every time they click on your website. You have to set an incredibly high standard of professionalism and make sure your page stands out. Don’t tackle this on your own – get an expert to do it.

 

Remember, this is just four examples out of thousands. Technology is one of the most beneficial tools that any company can utilize. When implemented effectively, it has the ability to turn your business from a small one, into a fully-fledged company. Hopefully, you’ll find yourself in that position in the years to come.

Photos: Photo Credit 1 & Photo Credit 2

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that win. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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3 comments

  1. Love this post! Definitely agree with the power of social media to help small businesses connect with existing consumers and potential customers as well as get discovered more! If I may add, a blog can further boost traffic and value of a small business’ website. Entrepreneurs can provide quality, relevant industry-related content on their blog to both give value to their target market and also get something in return in terms of traffic.
    Emma´s last blog post ..How to Create Client Referral Systems on a Budget

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