Basic Measures To Protect Your Business From Online Attacks

It is a fear every business owner should take seriously. Whether you run a small startup or a huge multinational, your business is susceptible to cyber attack and, without certain basic security measures and controls in place, your data may be subjected to a breach. These can happen in a …

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Putting The Robot In “Human” Resources

We tend to think that HR is something that is done by, well, humans. The name kind of suggests as much. But the truth of the matter is that so much of what we think of as human resources is now readily carried out by our faithful robots friends, doing …

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Ask For Help And The Stress Will Ease

All of us need a helping hand from time-to-time, whether that be in your personal life or in a professional capacity. Sometimes, after trying and testing ways and methods of different things that could help your situation, but in the end didn’t, the easiest and (not necessarily advisable) safest thing …

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Ship Shape: How To Keep Your Vessel Running As Efficiently As Possible

The marine industry has faced some pretty difficult times over the past few years. With rising oil prices, reduced emissions targets and more strict environmental regulations, there is a lot of pressure on crews to make sure that their ship is running as smoothly as possible. Under these conditions, the …

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Rapid Prototyping: What Is It, And Why Do You Need It?

Back in the old days, meaning before 2010, if you wanted to show clients a prototype of a product you were working on, you had to think very carefully about what you exhibited. The worry was always that customers would get freaked out if you produced something too radical and …

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The Nuts & Bolts of Understanding Your Ideal Customer

Understanding your ideal customer is a vital part of marketing. Without knowing who you are talking to, how can you possibly know what to say, or appeal to their deepest desires and needs? The simple truth is it is impossible, so it is vital that you learn about your ideal …

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