If your business is established and doing well- congratulations you have already beaten the odds. The longer your company is around, the higher the chances are that you will continue to thrive, but what exactly can you do to take your firm to the next level? Here are just a few things to consider.
Hire an Office
Some of the best companies in the world were created in basements, garages and garden sheds – Amazon, Apple, Google and Disney to name but a few! Humble beginnings doesn’t mean your business can’t be a success, but eventually you’re likely to need to expand. Even if you have a pretty swish home office, when you reach the stage where you’re employing more people you’ve outgrown your surroundings. Making a move to a professional office can seem like a big step, but it doesn’t have to be scary. There are companies around such as Guardian Business Center who offer flexible and affordable ways to lease an office. Transitioning to a professional office is a great way to take your business to the next level, and will allow you to grow even further.
Have a Business App Created
Many small and medium sized companies still don’t have an app and have therefore not taken advantage of what it can bring to their business. An app makes you look trustworthy and reliable, a good way to attract and keep customers. It allows you to easily communicate offers, deals and information to anyone with the app installed on their phone. Sending out a notification is an easy and free way to advertise. It’s also a great way to get your brand out there and seen by customers, Even when they’re not actively using the app, seeing it on their phone subconsciously helps to secure your image into their minds. It goes without saying that your business website should be optimised for smaller screens. But an app takes it a step further.
Write a Blog
A business blog is an excellent way to boost your company’s website ranking in search engines, attract customers and show that you’re both trustworthy and knowledgeable about the area you sell in. For example, if you sell clothing items, your blog posts could talk about fashion trends and give advice about styling. If you sell tools, you could talk about DIY and home improvements. It’s not directly promotional although you, of course, are able to reference your products and the
Investing in Equipment vs Outsourcing
If you’re currently paying over the odds to have your products manufactured, you could consider investing in the equipment yourself. For example, if you sell printed goods, you could buy the high spec printer needed to create products yourself. In other cases, outsourcing the work is the better option. This can be cheaper than hiring an entire factory floor, paying individual salaries and maintaining the equipment. Weigh up the pros and cons and work out which is best for your business.
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Great ideas Dequiana. Haven’t though about an app so far but I guess all the great companies have one, so should be worth spending on it.