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When you choose a domain name, you may want to do it based on something that has nothing to do with search engine optimization. You may just have a name that you like, or you may be using the name of your company, which is already strongly branded and is not going to be changed. However, unless you are already locked into something like that, it might be a good idea to pick something that works for SEO purposes. This is your first step toward making it so that people can find your site with ease, which can really pay off for your company.
If you are doing this, you should start by considering the main thing that people will be looking for when they find your website. This basically comes back to what you sell. Do you provide apparel for people for all occasions? Do you sell something more specific, such as shoes for runners? It does not matter what you sell, per se, but you want to work your main keyword into the URL if possible. It is a good idea to do a search to find out which keywords get the most hits before you pick the one that you want to use.
Another thing to consider is working a value proposition into the URL at the same time. Just think about what the main draw of your items should be for potential buyers. Are you selling shoes that are durable and reliable? Are you offering the lowest prices that people are going to be able to find? Do you provide free shipping? Your company has some focus, some way of standing out from the crowd. Figure out exactly what this is and what you want people to know about the company from the very beginning, and that can go in the URL.
For instance, if you are selling sweaters at low prices, you can combine the words “bargain” and “sweaters” and have your URL. This does not have your company name in it, which you may want if your branding has already been done, but, if it has not, the URL gives people what they need. It tells them what they can get and why they should buy it from you. This works for any product with any value proposition, so you just have to cater it to your company and what you can offer customers.
