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Experimental marketing is designed to create a unique experience for customers. Unlike other forms of marketing, experimental campaigns maximize technological advances to reach out to the audience and drive brand awareness. They can come in a variety of formats, including offline. But they digital formats are grown in popularity through the pandemic:
- podcasts
- webinars
- online workshops
- vlogs
- etc.
Unlike other marketing campaigns, experimental content is time-consuming and requires more work to create. Yet, when successful, it can be engaging, educational, entertaining, and inspiring. Here are 5 tips for time-effective experimental content creation for businesses.
Share your expertise as a guest
Vlogs and podcasts are equally popular. But they are not always time- and cost-effective to produce for small businesses. So, instead of becoming a host, you could consider joining podcast booking services that let you participate as a guest. This approach can be advantageous for many reasons:
- Your host is in charge of production and editing costs
- You join an already established podcast
- You can leverage their reputation to raise your brand awareness
- You can reach out to a new audience
Show BTS materials
Even if you choose to produce your own content, it can take a lot of time. However, you can use cuts or non-published recordings to tease your audience about the future content. Behind the scenes video marketing can be highly effective as it helps create a buzz about content that’s got to be revealed or that’s already been published. BTS content invites your audience to discover how your business works.
Create live-streaming events
Live streaming events do need advanced tech preparation. However, you can stream your event safely once you’re set up. Live streaming typically requires a secure and stable Internet connection and a brief plan of what you will say or present. If you’re live-streaming a conference or a public workshop, chances are you’ve already got your content plan. The addition of a webcam filming you on stage can let you talk to a broader audience.
Alternatively, if you choose to create a digital event, most brands use live-streaming to make announcements or show new products.
Have an AMA event
While Reddit is not a platform for video or podcasts, they also host live events that can be hugely popular. Ask-Me-Anything event allows a brand or a famous individual to answer questions about their era of expertise. President Obama famously held a Q&A AMA, the most popular event of all time. AMAs can help raise awareness about a brand, a product, an experience or simply discuss your most popular achievements. So, innovative businesses bringing revolutionary tech to the market or famous CEOs are ideal candidates.
Find online partners
Why should you do everything alone when you can share the hard work and double your digital presence? Building partnerships with relevant vloggers or podcasts hosts can contribute to shared content creation. The vlogger could invite you to discuss your new product. Then you could respond by inviting the vlogger to ask them about their approach to product testing or what they want in a new product from a customer’s perspective. You gain double the digital exposure, yet you only need to do half the work.
Are you ready to bring your marketing experience to the next level with experimental campaigns that blow your customers away? The good news is that you don’t always need to put a lot of effort to make it work.
