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As diverse and interesting as marketing is these days, it’s also a very intricate business, that demands thorough consideration and effort to put into it in order to succeed.
Of course, there are diverse forms and platforms of modern marketing from onsite direct marketing to paid ads, from blogging to affiliate marketing and so on. One can choose whichever form suits them and their niche best.
Yet, there’s also a list of quite common mistakes that a lot of marketing specialists and business owners still make today, and those mistakes can actually lead to catastrophic results – from losing huge amounts of money to total business failure.
In her article 10 Ways to Waste Money Doing Marketing Wrong, Gayane from 10Web talks about the main mistakes you’d want to avoid if you’re intending to lead a successful marketing strategy. According to the author, those mistakes are:
- Too much expectation and then giving up
- Inadequate knowledge of the audience
- Big one time campaigns
- Unclear strategy
- Not tracking the results properly
- Too much focus in social media
- Lack of calls o action
- Not testing enough
- Fear of change
- Having the wrong marketing team
If you’re concerned about the future of your marketing strategy and hence the future of your business, you might want to read more about each mistake and the ways to avoid those. Feel free to read the full article about money waste through inefficient marketing alongside with picturesque examples as well as get in touch with the author herself.
