Today, when a person is hungry, the thought of stepping out to eat is not the only plan they have. Many that are tired from a long day’s work or simply want to avoid stepping out resort to ordering their favorite dishes from the neighbouring restaurant online. These establishments may have a dine-in experience, but their delivery business has also seen a huge spike, especially after the pandemic.
In late 2020 once the restrictions had been lifted for restaurants, most of these establishments realized the power of being present online. While people missed eating delicacies prepared by expert chefs, the hospitality business recovered quicker than we had predicted. So what’s the secret behind such tremendous success of restaurants accepting online orders? We’re here to explore the key contributors to it; read along to know more!
- They focus on expanding their reach: Be it stand-alone restaurant of an upscale dining chain, all such establishments are present on online food delivery apps, or their own platforms. One of the biggest aspects they leveraged much before the pandemic began was horizontal expansion. By providing food deliveries to people up to a certain distance, restaurants were able to cater to a larger customer base than they could previously. To read about how drive-thru services enhanced their sales, click here. Such a business model has brought a lot of profitability to eateries in metropolitan and cosmopolitan cities alike.
- Online promotions gain more ROI: While the offline model for entertaining customers in a dine-in experience consists of customer service, there’s more to it in online deliveries. Since businesses don’t have to fret about treating their customers running between tables, their online promotion campaigns were the placeholders of the missing element. With freebies, complimentary desserts, coupon discounts, or cashback systems, restaurant delivery systems generated far more business than waiting on customer tips.
- Serves double the customers: A restaurant providing in-house dining has a limited capacity to serve. With the pandemic restrictions and guidelines against running at full capacity, the seatings were reduced even further. However, the lifesaver was online deliveries, which made up for more than the gap in the seating capacity to per table billing amounts. Moreover, customers are delighted that they can simply order their favorite dishes at home rather than having to reserve seats or tolerate waiting times before getting a table.
- Improves customer loyalty: Customer loyalty has carried the hospitality industry on its back, especially during the pandemic. We noticed that restaurants that treat their online customers well by sending well-packaged food, little gifts, or providing monetary discounts retain such clients. Businesses like these where delivery times are highly essential managed to win the hearts of their customers by providing them hot meals without making them wait.
The restaurant and hotel sector of hospitality is a place where it pays to be multi-faceted. With the rollercoaster ride they experienced in the last two years, we’re glad to see the emergence of online deliveries to recover all the losses incurred. We hope you could take away some valuable information from this blog!