For a while, all a business needed was a great website, easy to navigate and pleasant to look at. Then websites weren’t quite enough and they needed to be optimized for viewing on a smartphone screen as well as on tablets and laptops. Now, we have come to another junction. Your website is smart, looks good on screens of any size, but wouldn’t it be better if you could offer your customers an app?
Apps have been around for a long time not, but it is only recently that so many businesses are realizing the advantages of having one. Your logo will sit happily on your consumer’s phone screen, reminding them of your presence and you can offer so much more within the package.
Part of the reason for this new trend is that mobile application development is a lot cheaper and more exciting than it used to be. Where a website can really only do one thing, an app can be developed to be completely unique to your business and perform exactly what you want.
Offer Unique Content to Your Consumers
Years may have passed since the legendary essay Content is King by Bill Gates, but the idea still stands and consumers are always after new content to hold their attention. Social media has kept up with this trend to an extent and apps like Instagram have proven a brilliant asset for companies selling lifestyle, fashion and interior design products.
Think about some of the most popular apps people have on their phones and what they do: banking apps, picture sharing, social media, news. All of these apps offer something the customer wants to see. Your app can do much the same, offering useful, interesting and captivating content to your customers directly.
Get On Top of Conversions and Analytics
While websites can certainly be manipulated to boost conversions, with an app, you have much more flexibility about the way that your customers interact with your products and purchase them. You can also keep track of the conversion process and make adjustments according to your analytics. The more control you have, the better chance you have of creating something amazing.
Give Consumers a New Way to Interact With Your Brand
One of the main focuses of marketing is finding new ways to encourage brand interaction. Again, social media has revolutionized this practice, giving brands the ability to chat directly with consumers and provide them with all kinds of entertaining and interesting content. However, you still need to ensure that you are ranking well on the consumers’ newsfeed for this to work.
As an app, you can send notifications when something new appears and your logo will be on their screen all the time. You can also use things like in-app chat systems and get a similar result to social media. While you may not wish to leave social completely, an app is a good way to complete your marketing portfolio and give yourselves the best chance of being noticed.