Three Ways You Can Ensure You Give A Good Business Impression

Do you agree that first impressions matter? That is known by everyone. Almost cliché, if you ask me. Several studies have found that snap conclusions are made in a matter of seconds—seven, to be exact. You should always put your best foot forward when a potential client or employee visits your office for the first time or when a top candidate comes in for an interview.

Three Ways You Can Ensure You Give A Good Business Impression
Photo by Copernico on Unsplash

It’s possible that you’ve heard some truly awful stories about clients’ experiences at other businesses, such as unfriendly receptionists, dirty waiting areas, and stale coffee. Or even worse, getting completely lost and unable to locate the workplace. We hope this sounds familiar. This is crucial as it says everything about your business that needs to be conveyed. You’ll need to put in some serious time and effort to improve these areas if you’re serious about growing your business. So if you don’t care about how you come across to guests, they might assume you don’t care about much of anything.

Make It Easy for Your Clients to Locate You

Visitors who are frustrated by your website’s lack of fundamental information may generate an unfavorable opinion of your business. It’s not too much to ask for some basic information like where to go and how to get there. Designers might get carried away with the visual appeal of a website, however, and end up hiding crucial details. While navigating complex website layouts, you may find yourself thinking, “Well, they surely don’t want to communicate with me!”

Every page of your website should prominently display a phone number and easy-to-follow directions. Be sure that satellite navigation systems and online mapping services can access your address.

Check Out Your Lobby

First impressions are made in the lobby or reception area, which may seem obvious. The friendliness of the greeter at the door could indicate the facility’s level of activity. It’s like entering a busy bee colony. If you walk into a thriving business, someone will immediately ask you how you are doing, get you a hot drink, and get you taken care of as soon as possible. Make sure that your lobby is an accurate reflection of your business. It’s a great chance to make an impression, and there are many different messages you can send. Have a look at everything from railing companies to office furniture wholesalers to get the right look for your business. 

Clean Up Your Work Space

Have a look around you. Do you keep a tidy workplace? Do tools get used, and do broken pieces get thrown away? The result won’t be a good first impression. If your office is disorganised and messy, your clients may have doubts about your ability to complete the tasks they’ve assigned to you. You should also give the outdoor area of your offices a try. This is the initial impression your company makes on potential customers. Consider the state of your parking lot. Has it got any holes in it? You should find out how big of a difference it may make to clean up the exterior of your company.

These are only three examples of what you may do to make a good impression on potential buyers. Have any additional suggestions that might prove useful? If you have any suggestions, please leave them below.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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