The Importance of Brand Image in Customer Service

How important is brand image to your customers?

There has been a growing focus on brand image for businesses. Brand awareness is one of the most significant factors that contribute to the successful running of a business. You want to make a great first impression that will last if you have aims to increase your consumer base and become a thought-leader in your sector.

With the help of Dimensions, we take a look at what businesses can do to improve their own customer service. From retail to hospitality, there’s always room for improvement regarding both your own staff and customer retention.

What your customers see

Believe it or not, 76% of adult shoppers in the UK have said that the customer experience is more important than the actual product. Although you should also be prioritising the quality of your products (to reduce returns and negative reviews), you should be constantly reviewing your current customer service methods and continually think of ways that you can improve the overall service.

There’s always room for improvement, but many businesses ignore this mantra. According to one study, 80% of businesses already believe that they deliver a superior service to their consumers – but only 8% of shoppers actually agree with this statement.

You need to deliver a great service to ensure your customers return — 48% said that would become loyal. Not only that, but if you’re looking to increase your consumer acquisition rates – this is a good avenue to go down. 84% of people make a purchase because of a referral; so if your first impression is worthwhile, it could lead to additional business.

How does your customer service compare to other businesses?

The next step for your business

Contact the best corporate uniform suppliers for your industry. You need to ensure that your employees are identifiable to customers and this can only be achieved by designing a uniform that stands out; while catering to each type of individual that works for you (considering religions etc).

By having a uniform for everyone in your business, you’ll spend less time monitoring what your employees wear if they were able to dress freely. As well as this, uniforms represent your business – so you must design them in the correct way and prioritise employee comfort to ensure you receive the best delivery from them.

As well as this, have you considered upskilling your workforce? This should cover ways that they interact with consumers of all kind (race, religion, disability) and offer the most efficient service possible to show that you’re a reputable brand. On top of this training, you should also make your staff aware of any new products or services that you begin to offer so that they can give customers all of the information that they require.

Research has suggested that customers will spend up to 13 minutes in a store — so it’s important that you deliver an exceptional service. Queues are notoriously long here in the UK and can be the biggest contributing factor to a customer’s walk-out. To combat this, why not look at queue management software and point of sales service?

 

Sources:

https://www.lucidpress.com/blog/25-branding-stats-facts

https://www.crowdspring.com/blog/successful-branding-for-entrepreneurs-statistics/

https://www.thebalancesmb.com/retail-uniforms-good-or-bad-2889981

 

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who teaches women entrepreneurs how to monetize their message so they can make more money from their expertise. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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