When you are selling a product online, good photos are crucial. The pictures on your web site will probably be the only chance a customer gets to see your products up close prior to purchase. It’s important that they look good. The best option is to hire a professional photographer, but what if that’s not in your budget? Keep reading for tips on how to take quality product photos on your own.
- Purchase or borrow a good digital camera. Usually a 3.0 megapixel camera will do. Some retail pharmacies are even selling disposable digital cameras now, so equipment should not be hard to come by.
- Try to shoot pictures at the highest resolution possible. This is especially necessary if you’re taking photos for both print and the web. Photos for print need to be taken at a higher resolution. Those pictures you need for your web site can always be reduced in resolution via your photo-editing software, like Instasize.
- Use a neutral color like blue, black, or gray as a backdrop for your product shots. A flat bed sheet will do. That way, you or a designer can crop the background out if necessary. In this same vein, keep props to a minimum. When seeing your photos, the customer’s eyes should focus directly on your product, not the props surrounding it. Customers want to see your products.
- Don’t stand too far away from the items you’re shooting. You’re trying to shoot the product, not the table the product is sitting on. The digital camera’s macro feature is ideal for this. It is specifically used for close-up shots.
- Make use of the camera’s preview feature. One of best features of a digital camera is that you can preview photos before printing them. If you see a photo that is out of focus or too far away, delete it and take another one.
- Take a variety of shots. Take some photos looking straight at the product, some at an angle, and even some with a model or customer using the product. Candid shots can sometimes be the best. Be sure to have permission before using any photos featuring people with your products.
- Take as many shots as you can. This way you’ll have a variety to choose from. You don’t incur costs until you get your photos printed, so snap away.
- Use good photo-editing software. It doesn’t have to be expensive, but it should let you complete basic features such as photo cropping, adjusting brightness and contrast, and resizing. Most digital cameras come with photo-editing software, or you can use a program like Adobe Photoshop Elements.
- When getting the photos developed, purchase the additional photo CD or flash drive. This CD or flash drive is something you can give directly to your graphic or web designer. In addition to being helpful, you will save photo scanning fees.
By following these tips you, too, can get professional quality product shots on a modest budget.