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When scaling your business, you need to have the right foundations in place regarding handling the workload you already have and ensure you have the right connections and support to help you work seamlessly without dropping the ball anywhere.
Knowing when to scale your business is as important as how you do it, and timing it to complement your existing operations will give you more tremendous success at rollout than simply forging ahead with no care for your current customer base and targets.
With this in mind, growth can be complicated, and you need to have everything in order behind the scenes before taking things public. Read on to find out what services you need to utilise to give your expansion plans the best chance of success.
Marketing Team
Word of mouth only goes so far before you need to implement an effective marketing strategy. Even more so when looking at facilitating growth and bringing new services or products to the market. You need to have your business in front of those who need to see it, and your marketing strategy needs to be tailored towards your plans.
Find a marketing company with experience dealing with your sector and understands what you need, who your target audience is and how to get you the desired results.
IT
As the saying goes, “Never upset your IT staff.” They literally hold your company’s success in their hands. When it is time to grow what you do, you need to have the infrastructure ready to help you transition from your current capacity to an increased demand. It can be worthwhile talking to a cloud data architecture consultant to help understand your business needs, discuss your challenges, and get advice and support on ensuring all of your services and positions are working as you need them to for enhanced support and fewer complications come launch day.
Lawyer
Align with a lawyer before going through any plans can help you ensure everything you are doing and plan to do is done legally and you know what your rights are; you can avoid copyright arguments, and things are good to go. A good business lawyer can help you to avoid potential issues, identify risks and establish credibility. Every business needs a lawyer, but every business planning on expanding, whether internationally, nationally, or diversifying what they do, must do so under a lawyer’s eye to prevent any legal issues.
Accountant
If you don’t already have a professional financial advisor, you need to get this arranged as soon as possible. Bringing an accountant on board can give you a clearer idea of where you stand right now regarding your finances, what you are capable of, any potential issues and even if you can afford the plans you have in mind. While small businesses can generally get away with using software or getting sporadic accounting advice, if you plan on growing your business, you need an accountant you can trust who can oversee all of your financial transactions and keep you in the black.
You should always strive to push the limits of what your business can do and move with the times regarding demand and supply in your sector. But doing so without the proper support can backfire and lead to more issues than you started with. These four professionals can support you before and during your growth period to help you make this opportunity as successful as possible.
