When you start a business, one of the most important parts of making it successful is letting people know who you are and what you do. People aren’t going to buy from you if they don’t know you exist. Here are 5 ways to get your company’s name out there and get noticed.
Social media is much more than a space for people to share silly memes with friends. It can be used as a very powerful marketing tool. Add as many people in your industry as you can and encourage customers to follow you. Post both promotional and fun posts a couple of times a week. You want to remain active and consistent to get the best results.
Spread the word wherever you go by creating merchandise with your logo and company name on it. You can get hats, shirts, and even coffee mugs made. Wearing your merchandise out in public to help promote your company is a good way to get noticed. You should also give employees merchandise to rep when they perform well. You’ll have a way to reward employees while simultaneously getting your company’s name out there.
Commercial Vehicle Wraps
Advertise whenever you drive around town by putting a vehicle wrap on your personal car or your work vehicles. If you or your employees drive a car with 3M commercial vehicle wraps on them you should make a point to represent your brand well on the road. Road rage and poor driving can make people remember your company for the wrong reason.
As a small business owner, you are a pillar in the community. You need to make a point to get out there and be active in your community. Look for local charity events and get involved. Preferably, look for a charity event that will be covered by the media. Don’t forget to wear merchandise with your logo and name on it. People will be happy to shop at a place that supports the neighborhood.
Buy Advertisement Space
You need to spend money to make money. Spend money on television ads, radio ads, or ads online to get the word out there. Be sure to advertise in the most appropriate place for your demographic.
Promoting your business is one of the most important parts of running a business. You need to get people in your store to make money. These tips will help you get noticed by people in your area.
Anita is a freelance writer from Denver, CO. She studied at Colorado State University and now enjoys writing about health, business, and family. A mother of two wonderful children, she loves traveling with her family whenever she isn’t writing. You can find her on Twitter @anitaginsburg.