Why Your Small Business Needs an Online Presence

The digital age is alive and thriving. No matter the size, a website can be a great marketing tool for your business. Entering the digital world can seem daunting at first. But the benefits it can provide you and your business could far outweigh any initial discomfort. Here’s how an online presence can help improve your business.


1. Expand Your Market and Local Reach

Overtime the world wide web has become an ever increasing way to reach people around world wide. An online presence allows your business to extend its reach beyond your geographical location. A website can connect you to everyone and anyone with an Internet connection. And as most people these days have an Internet connection, the numbers you can reach is massive.

2. Save Money on Printing and Distributing

Another great benefit of a digital presence, is the fact that it’s digital. A website can act like an online brochure or catalogue for your business. Digital makes it much easier, and cheaper,  to change and update than physical brochures and catalogues. And once again because of the internet. It’s online reach will be greater than that of traditional means of printing and distribution.


3. Improve Advertising Effectiveness

Because of a website’s Internet wide reach, you can garner more attraction and sales for some of your services. Services like, bookkeeping, home renovation, or promotion of your affiliate program. For example, an online website is the perfect way to increase sales to your auto insurance affiliate program.


4. Business Credibility and Discoverability

It’s reported that 84% of consumers believe that small businesses with websites appear more credible than those without. On top of that, it’s reported that consumers believe a company with a branded email (not a generic one like Gmail or Outlook) more credible.

A study conducted reported that 90% of consumers evaluate local goods and services using the internet. As mentioned above, an online presence increases the number of people you can reach. But it works in the reverse as well. An online presence increases your discoverability. Increasing the amount of people who can find you.


5. Web Presence Analytics

An online presence is great for many things, like attracting people to your business. But it has the incredible ability to gather useful analytics into your business, that you wouldn’t get anywhere else. With a website, you don’t have to interrogate each and every customer that interacts with your business. A website could be a great marketing and analytics tool. It can provide you with some useful and real-time insights into your business, and why our customers come to you. For example,

  • How your customers found you
  • The demographics if your customers/visitors
  • Which pages/content your customers/visitors are interested in
  • How many visitors come to your site/ how frequently they visit/ how much time they spend on each page

6. Business Sales Tool

The best and most effective way to use a website for your business is to provide information. And to learn about who your audience is and what they want. With a website you can allow for the automation of sales, and a way to increase sales.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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One comment

  1. Great article I am reading here about online presence. By maintaining properly web presence, printing flyers & menu and distribution them to the letterboxes, its gonna be great effect on a small business.
    Aegean Zhang´s last blog post ..How to Use Flyers to Boost Your Restaurant or Café Business

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