Did you know there are over 100 forms of marketing at your disposal on any given day? Therefore, if you find yourself faced with a poor performing business, you have a plethora of options to drive traffic back through your doors – both physical or virtual. Fight your way back to the top with these five effective and everyday forms of marketing techniques. Their relevance and effectiveness in today’s market might surprise you.
Many people thought that email had seen its day – especially with the rise in social media marketing. However, for the likes of digital marketing for the real estate industry, it’s more useful now than ever before. If you are on the hunt for a new family home, it can be a challenge to have to trawl through all the listings – especially as you try to filter out those you’ve already seen and discarded. A realtor email newsletter with the latest listing ensures you only look at those listings which are relevant, in your area, and new to the market.
Social media expenditure is on the up and up, and it’s becoming an everyday form of marketing that’s both effortless to handle on your own and useful in today’s digital age. Businesses can monitor their campaign successes, see whether something is working or not, and target specific markets. For those with a niche industry, it’s also far more useful for bringing in those people to which their products and services are relevant.
Website Search Engine Optimization
Every day, Google handles over 3.5 billion searches – or 1.2 trillion every year. Imagine if you could send some of that traffic to your website? You can. Search engine optimization (SEO) is a valid form of marketing that lets your business benefit from organic growth. An SEO expert can ensure your website features commonly-searched terms that work in with your relevant content, as well as backlinks and metadata. Before long, you can have more traffic to your site than you ever had through your door.
A CTA is a call to action, telling someone to do something and using the right motivations to make it happen. This form of marketing is an everyday occurrence, and now that you know what it is, you will see it play out everywhere. Have you ever been to a website that has a button saying “Join now” or “Go to the checkout?” That’s a call to action. It’s providing you with an effortless way in which to either get your goods or sign up for service. It’s simple, but it works.
Gift With Purchase
Sometimes, you’ve got to spend money to make money. Large corporations such as Coca Cola are advocates for gift-with-purchase marketing – offering you something for free for buying their product. In summer, it’s not uncommon for Coca Cola to provide free sunglasses with the purchase of a soda, or even a free drinking glass. If you give a gift with a purchase, you can see significant increases in your sales. The profit will be less because of the outlay of freebies, but you can sell far more products than you would have otherwise.
Marketing is not a new phenomenon, but some businesses are only beginning to see the value in it as competition becomes fierce. If you’re fighting a losing battle in an overcrowded market, then get the edge with some of these marketing options above. You may find that a new direction is all it takes to increase your bottom line.