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With vast PR machines like Twitter at the disposal of the masses, many have written off press releases as no longer relevant, but is this a fair assessment of the situation? Let’s find out. Press releases are a long-standing marketing strategy. In the good old days, a PR marketing firm …

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As technology changes the way we do business, one thing remains, the customer is still king. As such, operations must be targeted towards ensuring that customer relationship is fostered. This is the backbone of Customer Relationship Management (CRM). CRM is a system designed to improve the existing relationships with customers, …

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It is no big secret that nowadays, the whole world communicates through social media. Billions of people on the planet have some form of social media account. So with that in mind, businesses can’t afford to not think about and include social media in their marketing strategy. But knowing how …

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Pixabay Image If you still run a paper fueled office, you’re well behind the times. More and more companies are going paperless, and you should be fast on their heels. Global warming is hot upon us, and in the US alone, we use more than 700 pounds of paper. Is …

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McDonald’s, Starbucks, Volkswagen; they’re not the only player in their chosen game, they’re not even necessarily the best. They don’t necessarily have the better product, the better customer service or the nicer brick and mortar stores than their competitors. It’s not even because their business practices are inherently better than …

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When your company relies on manufacturing for revenue, the future can feel somewhat uncertain. Changes to international trade agreements, rocky economies, and new technologies might threaten your survival. If you’re not keeping on top of industry developments, you’ll have no chance of adapting to change on time. Can you future-proof …

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For anyone in sales, the thrill of landing a new customer is hard to beat. Significantly less thrilling, though, is chasing down customers for payment on their orders. But as anyone knows, making sales is only the beginning, because when customers don’t pay, everyone suffers. According to Hubspot, on average, …

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In a business, time equals money and any time that is wasted is money that is not earned. It’s for this reason that business owners have to be impeccably organised in everything that they do, from running the business itself to managing the people within it. So, whether you’ve just …

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Manufacturing suppliers are critical for companies selling physical products, but finding a reliable manufacturer can be tough. For the past 15 straight months, suppliers have been struggling to keep up with orders, with the Supplier Deliveries Index dropping another 1.6 points between June and July. This reflects problems with labor …

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Keeping away from potential motor failure should be at the forefront of your mind, as it can have not only a great impact to you financially but also in terms of productivity. However, when the worst does happen, you’ll need to rectify the issue quickly and efficiently to minimise the …

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Many entrepreneurs and small business owners don’t often see themselves as investors. However, when you can make a consistent and healthy revenue, that money should return back into the business. It can’t just be thrown at the business, as some areas work better than others. You need a good eye …

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Every entrepreneur wants to make sure that they’re taking the right steps to growing and improving their business. There are an abundance of different things an entrepreneur can do to ensure that their business reaches a level that they are happy with. If this sounds like something you want to …

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In today’s day and age, the public want and even expect to be able to do everything online. Grocery shopping, ordering a taxi and even arranging a date can all be done from the comfort of your own home with a few swipes of your smartphone. This has now expanded …

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Regional accents are scattered across the UK, ranging from incredibly soft to incredibly strong. What are the attitudes towards accents, and what impact do they have on employability? Your accent has an impact From research that has been carried out, a strong accent can determine how employable a person is …

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You’ve probably put a great deal of thought into how your small business website will look and function but may not have dedicated the same amount of time to thinking about how and why to test your website before bringing it to the public. Fortunately, it’s easy to do that …

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The goal of most businesses is to grow, expand and gain market share. But actually achieving those goals can be difficult, especially if the economy isn’t on your side. Despite the so-called “recovery” incomes are only just above where they were in 2008, and consumer demand is still suffering, despite …

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