Let’s Talk Strategy: Marketing Your Small Business

Marketing is an essential part of any business. Marketing strategies are what will help you grow your customer base and increase your revenue. There are a number of different marketing strategies that small businesses can use to get their products and services in front of potential customers.

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Engaging Website

To start, create an engaging website that customers will want to return to again and again. This is vital whether your business is in real estate or selling the hottest tech on the market. The better your site looks, the more likely people will come back in search of new products or services you offer. Once they find what they like, make sure their shopping experience is smooth by offering easy payment methods such as PayPal or Stripe Checkout (which offers one-click payments). 

SEO (Search Engine Optimization)

This technique involves optimizing web content so that search engines rank it highly when specific keywords or phrases are used on searches related to specific products or services you offer. SEO makes sense because most people go online first before making purchasing decisions of any kind, especially if they’re looking for local businesses with their location listed on Google Maps results.


If you’re already using SEO practices on your existing website traffic but still aren’t seeing great results, consider hiring someone who specializes in organic search engine optimization (SEO) work. This type of expertise can help drive qualified visitors directly to your site through popular portals like Google Search and Yahoo!

Social Media Content

In addition to a great website, small businesses should also focus on creating interesting and engaging social media content. This can be in the form of blog posts, images, infographics, or videos. Make sure your tone is consistent with that of your brand, and always provide valuable information that your customers will appreciate. As an added bonus, this type of content often goes viral (meaning it gets shared a lot), which can help expose you to new potential customers. Additionally, consider using paid advertising options like Google AdWords or Facebook Ads is another way to reach more people who may be interested in what you have to offer.

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Create Brand Awareness

Branding is one of the most important aspects of marketing because it helps customers identify your company’s products or services as the best option in their category. If people can’t identify who you are, they won’t buy anything from you.

Generate Demand By Highlighting Benefits

You need to do more than just create brand awareness. You also need to show potential customers why they should purchase from you instead of your competitors. You should never make the mistake of simply listing out your products or services; you need to highlight what makes them unique.

Attend Events 

Finally, one of the most important things any business can do is attend trade shows and other industry events. Not only does this give you a chance to network with other businesses, but it also allows you to showcase your products and services in person. This can be a great way to get more leads and close more sales. 

A successful marketing campaign can be the deciding factor between an average business and a thriving one. Of course, you never know what will work, but knowing as much about effective strategies for your small business is key to success. 

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that win. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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