We’re not quite in the world that George Orwell predicted in 1984, but we are getting pretty close. Tech is taking over every aspect of our lives and social interactions. We use technology to engage with people in our social lives, protect our assets and for general entertainment. Think about how empty your evening would be if your satellite or smart TV weren’t working. What about if you found that for an hour, you weren’t going to have internet? The terror! We realize the full extent of our reliance on tech during a blackout or power outage. Suddenly, we’re back the stone age wandering around, lighting small fires.
If you’re an entrepreneur, tech for business isn’t just important, it’s a vital part of the working model. You need tech for security, efficiency, customer satisfaction and cutting costs. Let’s look at how tech plays a part in each section of the modern business.
Safe And Sound
Tech has a huge impact on how secure your business is. If you have the latest technology, you should be able to stop a break-in occurring on your property. Particularly if you have invested in hi-tech security systems such as CCTV cameras. How much you invest in tech will depend on how much the assets in your business property are worth. But don’t forget, there’s more at risk here than your expensive laptops and tablets. It’s entirely possible that a thief might not be interested in the physical assets at all. Instead, they may go data mining in your office computer networks. It’s very difficult to protect against this kind of attack without digital security. You see, an attack like this can happen through mobile means.
That’s why you’ll need digital security as well. Unfortunately, a virus scanner just isn’t going to cut it. You need something more. You need the best that technology has to offer. You need a system of intelligent automated security. A next generation endpoint protection software is the only tool that will be able to guarantee security. If your company is attacked, it will be your customers that are targeted and affected. You need to protect them, no matter what the cost.
Customer Satisfaction And Cutting Costs
You can kill two birds with one stone if you utilize the latest technology on the market. In business, it is important that customers are satisfied that they are getting the best service possible. As such, you need to deliver expert levels of customer service. You can not afford to keep them waiting, and you should always give customers an employee to talk to. Particularly when they have an issue with your business. Unfortunately, the bigger your business is, the more difficult this becomes. If you have thousands of customers calling, you need thousands of employees. No business can afford that, so what’s the solution?
You should invest in automated call handling software and the latest programs do incorporate forms of AI. There are even developers working on programs that will change their reactions based on the emotion in customer’s voices. One day it will reach the point where you can’t tell the difference between an AI voice and a human. We’re not quite at that stage yet, but you can still cut the costs in your company with this type of handling system.
Tech Efficiency
There is something ironic about investing in more tech to make your business more efficient. When you add tech to your company, you will typically be using more in energy each month. Although, if you make the right choices, this doesn’t mean your bills will rise. It’s entirely possible that your bills stay at exactly the same level, thanks to energy-saving tech. Still, it’s hard to think adding a cloud server won’t increase your electricity bills. Particularly, when you consider that a cloud server is essentially, a large computer hard drive.
A general rule of thumb for tech is that the hotter it is, the more energy it’s using. If your TV feels hot to the touch, you can bet it’s costing a fortune in electricity. Cloud server systems actually need coolers to stop them overheating. The best option here is to use a cloud server without setting one up yourself. But of course, there’s a security issue to consider here. Your files won’t be stored on your premises, and that could mean they are vulnerable. So, if you are doing this, you will need to perform a check of the security the company offers first.
It certainly is a brave new world for business owners. But tech does seem to be solving a lot of the issues that have been apparent in the business world for far too long.
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