Is Your Business Ready To Expand Overseas?

It is one of those things that all business owners think about from time to time. No matter what kind of business you run, chances are you are keen on expanding it in a stable and rapid manner. After all, this is one of the main aims of any business. As long as it is expanding, you know that you are on the right track. At some point in any successful business’ life, there comes the possibility to expand overseas. This is tempting because if it is successful, it means that you will experience great personal success too. Of course, there are risks, and if it does not quite go to plan, the impact on your personal finances and reputation can be great, too. In this article, we are going to take a look at some of the essential considerations for anyone wishing to expand their business overseas.

Using Language Expertise to Unlock Global Markets

Do You Have A Strong Base?

Before you even think about expanding your business overseas, you need to make sure that you have a truly strong base to work from. Without a strong base, you can’t be sure that your business will readily survive the transition, and if it doesn’t survive then you are better off not doing it at all. To figure out whether you are strong enough as a business to begin with, it might be worth running a risk assessment on the whole scenario. For this to be as accurate as possible, it needs to be in relation to a specific venture – so decide on your new territory, and your business plan for that territory, and seek the opinions of experts on whether it is likely to pan out or not. If it is, then you can think about setting the wheels in motion.

Can You Ship Your Goods & Equipment?

Obviously, if your business expands overseas, you will need to think about the shipping of your goods and equipment. The other option is to purchase new equipment in the new territory, but this is rarely the most cost-effective, or even the safest, option available to you. Take a look at the potential costs of shipping everything that will be needed. At the same time, look into options for making the whole process of shipping as easy and straightforward as possible. To ship in safety, you might want to use custom shipping options like those found at That way, you can expand your business with a much greater peace of mind.


Do You Know The Culture?

Next we come on to possibly the most important consideration of all when wanting to expand overseas. When you expand your business into a new country, you need to make sure that you know the culture as well as possible. This is for a number of reasons. Most importantly, you need to be certain that your business type is not likely to offend the host nation. Offending the culture is a quick way of ensuring that you will be deported. But you also want to learn the culture for your own benefit. The more you know, the easier you can ingratiate yourself into that culture, thereby making it more likely to get both business partnerships and customers. For more on expanding overseas, see

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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