How to Start an Online Business

Starting an online business is an excellent opportunity to take your own talents and become a business owner. You don’t need to commit to an online business full time, either making it a great way to supplement your income and enjoy all the rewards that come with owning a business of your own.

It’s the perfect way to keep you busy, can even become a successful brand one day, and will help boost your savings.

How to Start an Online Business

How to Handle Start-up Costs

Every business is going to have start-up costs. These might be small – the cost of setting up a website on your own, or the cost of using online marketplaces. Others are a bit bigger. If you need money for your business, then now is not the time to dip into your savings. Spreading out the costs is critical to help support your family and your business, so look for a loan provider. If you don’t have much credit or credit history, then look into getting instant guarantor loans instead.

These loans will help cover the cost of materials, setting up your business, and anything else you need. After you take it out, you can spread that cost out over 12 to 72 months, though there’s nothing to stop you from paying it back early.

These types of loans are particularly important if you create items to sell, as you will need a healthy stock before you begin and be able to continue to make more products if your business takes off. If you don’t need all the money you have taken out, pay it back for a reduction in your loan.

Set Up Your Website

You need a website if you are setting up an online business, even if you sell primarily on marketplaces like Etsy or eBay. Your eventual goal, after all, will become successful enough to manage all sales through your site. You won’t need to pay seller fees and can have greater control over your products.

Your website will also need to have a blog. This blog is how you’ll get more people to revisit your site again and again, and increase the chances of them buying or hiring you in the process.

Start Growing Your Audience

The best place to start growing your customer base is through friends and family and on social media. Get all your friends, coworkers, family members, and even your neighbors to follow you on social media and to share your business with the people that you know. This can help kickstart your engagement rate.

From there, find your customer base online. A great way to start is by looking at your competitors. Learn from them – their mistakes and successes – and start interacting with their following. Be very organic in this engagement. People don’t like unsolicited ads, and they don’t trust them. Be kind, open, and engage. Let them come to you and build up a rapport. This will become easier as time goes on, so don’t give up if it takes a while to get your social profiles off their feet.

Once they do, after all, they will be one of the best ways to sell services and products.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that win. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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