How to Start a Business

Starting a new business is a great idea but whenever we come up with an idea of starting one, we’re always stuck at the beginning. The big question will always be around the beginning. How does one start a business? Taking inspiration and learning from life stories can be one way to understand and learn from

However we need something more than just motivation too and that is learning the requirements. For example if you are thinking of starting a trucking company, then you need know-how of the requirements that you need to fulfill for this particular company like how to get an mc number or other particulars.

How to Start a Business

Where to begin and how to achieve success?

Before starting any business, you need to make sure that you uphold all the knowledge about it. In depth research and investment are indeed the best way to start your way down the road of success. However, there are a few baby steps that can be considered especially if you are doing business for the first time.

Researching and Refining

To begin with, every business idea needs research for you to have a clear idea of what you need to do. For this purpose you can choose to do an in-depth research of the pre-existing successful companies and try to understand where they’d started from. From there on you don’t just need to look for all the other successful business companies within that field but also keep an eye on their leaders. However this does not mean that you have to copy what they did. The purpose of your research is not to imitate but to refine the findings or your research in order to formulate a business plan.

Understanding why

In order to be able to fully understand what you want to do, it’s always better to approach it with why you want to do it. Once you have a clear idea of the things you want to do, you are able to do them better. For example if you want to start a website you not only need to know how to do it but why do you want to do it. In order to meet the standards of marketing, you need to ensure that the ‘why’ of your business is not limited to your personal needs but designed to serve a larger need.

Brainstorming a proper name

Names are an important icon for your business. Names should not only be catchy but should also closely resemble the idea of business that you intend to uptake. For example if you’re trying to start a business selling shoes you can first brainstorm all the ideas that you intend to imagine when thinking about footwear. You can consider your own names to promote your lines too but if you’re looking for something unique, you need to understand the importance of an appealing naming. Taking the same example of footwear, when a customer tends to approach a business looking for shoe wear, what are the few things that they take into account? Comfort, style, shape, color and cost are the more probable things. Now think of the psychological impact of a brand name that incorporates one of these customer’s desires. A customer may not exactly know who you are at first glance but surely they would go for trying out Hailey’s comfort shoes over Tony shoes. Why? The adjectives leave an impression.

Target audience

The next step is working out your target customers. Each business has its own target customers and you need to be very clear about who you are approaching in order to understand how you should approach them. Identifying your customers and working out their habits and interests can really help with the why of your business. It helps you to understand whether what you are doing is for yourself or for others. You simply cannot carry out a business without thinking for your customers. Do remember doing a business that you are not passionate about is completely useless.

Writing a Business Plan

A well-written business plan can answer a lot of questions about the purpose of your business. A business plan should not be rushed but should rather be given the most time. A good business plan should not only jot down your own goals but also the strategies that are meant to be used in order to achieve them.

Here are a few things that a business plan should incorporate:

  • Target Audience
  • Market research strategies
  • Opportunities and limitations
  • Conducting research and analysis
  • Landscape and approach
  • Exit strategies
  • Startup costs and financial assessment
  • Determining profitability and loss
  • Product costs and prices
  • How to attract customers
  • Investment and funding options
  • Loan and bankruptcy

These are a few points that need a detailed focus within your business plans however, keeping a check over your business goals while monitoring your business  side by side is the only way to keep yourself on the right track.


In order to start a successful business you not only need a clear understanding of what you want to achieve but how you intend to achieve it. From managing your target audience to your financial options, everything needs to be thoroughly worked out. This includes working out your funding resources and how to resolve them in case of loss or bankruptcy. Remember business is about risks but risks do not require you to spend a lot of money on unnecessary things. Spending as little as possible to achieve as high as possible is the real art of business.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that win. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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