How to Give Your Customers a Better Online Experience

When you are setting up your business online, you may have other priorities besides customer service, such as ensuring the quality of your products. However, while many aspects of business are important, customer experience is one of the factors that can directly impact your business’s success and the amount of profit that you are able to make online. So, it is important to realise the best ways to adapt your online business for a better customer experience.

Opt for a Web-Hosting Platform

Web-hosting platforms can enable you to better manage your website and e-commerce site. Web-hosting platforms allow you to store information on a neutral server while administering the services needed to ensure that your website can run efficiently. Rather than running your website yourself, web-hosting platforms can improve the customer experience in a number of ways.

For instance, if there are any issues with your website such as crashes, the web host will be available on call 24/7 to ensure that your website is running again as quickly as possible. Not only this, but it can also make your website run and load faster, which can ensure that customers stay on your website and are able to access it whenever they need it. provides an independent platform from which to run your business, allowing you support whenever you need it.

Use Live Chats and Chat Bots

Software such as live chats and chatbots can also be extremely useful for those wanting to improve the customer experience of their website. Live chats and chatbots allow you to create a direct connection with customers, during which they can ask you any questions that they may have and give you instant feedback. While live chats will need employees to man them in order to deal with customer concerns, chatbots are run by artificial intelligence and can help to answer FAQs or direct customers to where they will be able to find the information that they need.

Make Payment Easier on Your Website

Now that there is a range of ways to pay online, it is important that you establish multi-payment technology that allows customers to pay with whichever payment method that they want. This is especially important now that mobile sales are so vital to your end profits, as many customers will be looking to pay on mobile devices with payment methods such as Apple Pay and Paypal.

Create a Loyalty or Account Scheme

A great way to appeal to customers is to create a loyalty scheme where customers can receive attractive discounts and the latest information straight from their inbox. Allowing customers the option to create an account or apply for a loyalty scheme enables them to save their details, making checkout easier in the future and allowing them to save their baskets and history as well as track their orders.

Offer Free Shipping

However, what most customers are looking for is free shipping on your products. You should also make sure that there are multiple shipping options, such as next- and same-day delivery, and that you are able to create a free returns policy. Otherwise, this could mean that people will be uncertain about buying your products, especially if they are clothing items.

Print Friendly, PDF & Email

About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that win. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

Check Also

The Importance of an Inclusive Workplace

Running a successful company takes more than just balancing numbers on a spreadsheet or creating …

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge