How to Get Your Business Through its First 3 Years

How to Get Your Business Through its First 3 Years
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So you’ve started a business. Congratulations! Now comes the hard part: making it successful. There are so many things to worry about – marketing, sales, product development – that it can be challenging to know where to start. This blog post will discuss the most important things you need to do in order to get your business through its first three years. You’ll also learn how to set up a good foundation for your company, how to make sure you’re reaching your target market, and how to keep your business growing even when times are tough. Follow these tips, and you’ll be on your way to success!

1) Set up a solid foundation

One of the most important things you can do for your business is to set up a strong foundation. This means having a clear business model, sound financial planning, and a team of experienced and dedicated employees. Without a solid foundation, your business will be more likely to fail in its early years.

In addition, you need to make sure that you have the necessary licenses and permits for your business. Without these, you could be fined or even shut down. Do your research and make sure you’re compliant with all local, state, and federal laws.

2) Reach your target market

If you want your business to succeed, you need to make sure you’re reaching your target market. This means identifying who your ideal customer is and then marketing directly to them. There are many ways to reach your target market, including online advertising, print advertising, and even word-of-mouth marketing. First, figure out which method or methods will work best for the company and then use them to reach as many potential customers as possible.  If you want to sell online, it’s wise to look into Shopify theme customization

3) Keep your business growing

Once you’ve reached your target market and started to get some traction, it’s important to keep your business growing. This means constantly looking for new ways to reach more customers and increase sales. It also means expanding your product line or services if you see an opportunity in the marketplace. The key is always to be thinking about how you can grow your business so that it becomes even more successful.

4) Outsource tasks to save on costs

In the early years of a business, it’s important to save on costs wherever possible. One way to do this is to outsource tasks that you don’t have time for or that you’re not good at. For example, if you’re not great at social media marketing, consider hiring someone to handle that for you.  In fact, your best bet is probably going to be to hire a fully capable marketing agency that can offer you assistance in all areas of marketing. It’s an important part of your business, so don’t miss it out!

There are many affordable and talented freelancers out there who can help you with a variety of tasks like Tech Support, so take advantage of their skills and save yourself some money. Additionally, consider using online tools and services to automate tasks whenever possible. This will free up your time so that you can focus on more important things, like growing your business.

Ideally, you need to make a list of things that you can outsource, and then get started working through them. Don’t make the mistake of just hiring anyone though, as this is not going to do you any favors. The best thing that you can do is take your time while going through the hiring process to ensure that you are getting the best candidate. For example, if you are going to hire a virtual medical receptionist, then you want to make sure that you’re getting someone capable, right? Not someone who brings the business down.

5) Get legal assistance

Every smart business should ensure it has all the advice and protection it needs to get through its first 3 years. This is where having an e-commerce lawyer on board comes in handy. A good lawyer will help to identify potential risks and liabilities your business may face, allowing you to plan ahead and protect yourself. A lawyer can also provide invaluable guidance on complex legal matters such as contracts and disputes, helping the company to thrive without the worry of getting into debt or compromising other aspects of the organization. Having access to legal expertise during the first three years makes good business sense and can save you time and money in the long run.

6) Create an exit strategy

Having a well-thought-out exit strategy is a crucial aspect of business planning, ensuring you’re prepared for all eventualities. This strategy can include various scenarios, such as selling the business, transferring ownership, or even winding down operations. In cases where a business is facing financial difficulties, working with bankruptcy firms can be a part of this strategy. These firms specialize in managing the legal and financial complexities of bankruptcy, helping business owners navigate through challenging times while minimizing losses and protecting assets as much as possible.

7) Always Have A Plan To Move Towards

If you want to get your business through the first few years successfully, then  you are going to need to have a plan to follow. You need a goal to reach, and a plan of how to get there. All of your efforts should be focused on moving towards this goal, following your plan, and adapting your plan where necessary, but all leading to the same destination. It can be easy to give up when things start to get tough, but if you look at someone like Cullen Fischel of Cleveland who never gave up and is now a successful small business owner, you will see that it can be done. Just focus, get your plan sorted, and then follow it.

8) Get the right tools

Once you’ve gathered your trusted team, you’ll also need to get the right tools to help your team’s tasks. From warehouse optimization software to task management software, these tools can optimize your process workflows, minimize human errors, and even eliminate process inefficiencies.

The tools you’ll use will depend on the products and services you but there will be tools you’ll use regardless of your operations. So, make sure you assess your processes first before you acquire any tools you find on the market.

9) Adopt Systems And Platforms That Make Work Easier 

Every business owner and every staff member would benefit hugely from implementing certain platforms. relying entirely on the human mind means that you will inevitably run into errors and other issues. There are systems around that can help with productivity and overall project management. For instance, a headless content management system can be extremely beneficial for companies that need faster editing experiences and the ability to manage multiple channels. Utilizing digital platforms feels like a no-brainer at this point because there is always so much work to do.

By following these tips, you’ll give your business the best chance of success during its first three years. Just remember always to keep moving forward and never give up on your dreams!

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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One comment

  1. I totally agree – initially, it’s important to save on costs wherever possible.
    Purchasing used equipment for your business is another way to save money. You’d be surprised how much you can save on equipment that is as good as new just because someone else has owned that product before you. For example, buying used medical equipment, medical centers spend around 30 to 40% less than new ones.
    As an alternative, you can also consider leasing equipment.

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