How to Ensure Personalised Customer Care with Custom Promotional Tools

Retaining old customers is just as crucial as acquiring new ones. All-round customer care does not end with just solving their problems. The customers need to know that they matter and they are not nameless, faceless beings in the vast sea of the company’s client database.

To drive home this point, using custom promotional tools is a splendid idea. While promotional tools are a standard for any marketing strategy, once you customise them to meet your clients’ taste, they stand out more among the plethora of other promotional tools employed by your rivals. You can look up sites like for more ideas. Here is how you can ensure enhanced and personalised customer care with them.

How to Ensure Personalised Customer Care with Custom Promotional Tools

1. Taking their Lifestyle into Account

When you design the custom tool, make sure you take the client’s lifestyle into account while choosing them. What age group do they fall in? Will they use the promotional tool or product, or will they just be shoved to the back of the shelf?

Do not design the same tool for your thirty-year-old client that you have designed for your fifty-year-old customer. Once the customers feel that you truly know them, they will be much more inclined to try your products and services. Adding a personalised message and a note of thanks with the gifts would add an extra touch of elegance.

2. Choice of Material

When you opt for custom design, it is obvious you want your promotional tool to make an impression. Do not opt for the most commonplace of materials when you choose your promotional items. Instead, invest in quality items that will tempt the client to use them. Every time they use your high-quality custom made item explicitly designed for them, they will be reminded about the thought and effort you have put into making it for them. They are sure to come back to try out more of your products and services.

3. Think Out of the Box

When you choose your promotional tools and items, think of something unique when you think of customisation. Think beyond the regular promotional items like pens, caps, and T-shirts.

There is a wide range of options to choose from, which you will be able to pick once you know your client well. Is your client interested in fishing? Think of a camping chair for them, with your brand name and logo on the back. Is your client an athlete or works out frequently? Then give them a set of sweatbands for the wrist.

Does your client go hiking in the mountains? Then a set of thermos flasks with your brand name and logo would be perfect. Investing in quality items will make your clients sit up and take notice, and they are going to return for you. With custom promotional tools, you can be sure that your clients will keep returning to you. Clients call back when they know their needs are met and they get individual attention. This is what a custom tool will help you achieve, so it is worth investing in them.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that win. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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