How to Create an Outstanding Marketing Plan

A great marketing plan can take your company to great heights. It can give you and your team direction and actionable tactics, turning your goals into a reality. While a marketing plan doesn’t always give you immediate results, it’s still a crucial element in your business plan. That’s why you should spend a great amount of time creating one. Here’s how to develop a business marketing plan.

How to Create an Outstanding Marketing Plan

Know Where You Want to Go

The first step in creating an outstanding plan is knowing what you want it to do for you. This will come in handy when you’re also creating a budget. Do you want to get new customers, create brand awareness, increase revenue or achieve all of them? It’s a good idea to bring in a digital marketing agency from the start. Discuss with the experts where you want to go so that they can guide you through the whole marketing journey.

Identify Your Marketing Channels

Highlight which marketing channels you’ll be using. There is no right or wrong channel. It will all depend on the needs of your business. If you have an online store, eCommerce marketing tactics like investing in SEO can boost your business. Other great marketing channels include network marketing, digital advertising, and email marketing. When implementing a strategy, it’s okay to leave space for trial and error. Give yourself time and see which channel works best for your business.

Identify Your Competitors in the Market

No matter how great or original your product is, there’ll always be competition. Many small businesses don’t take the time to do a competitive analysis to see which companies can lure away customers. Find out who your competitors are, their advantage over you, and how they can respond to your offerings. Knowing these things helps you develop strategies to handle different actions that competitors can take.

Come Up With a Budget

Marketing requires money. Even if you aren’t doing huge paid campaigns, you still need to create a marketing budget. It should highlight the amount of money you’ll allocate for marketing channels, office space, marketing communication, staff salaries, and ad design. Also, understand that marketing is a recurrent expense. Even big brands that make billions in profit still do marketing because it’s important.

Define Your Target Customer

It’s wise to identify your potential customers to create more tailored and informed marketing strategies. Generally, the target audience for each business is different, and you can have different types of customers. For instance, a clothing store can target both older women and teens. Conducting market research is a crucial step in this process and having a market research partner to provide unbiased results is paramount to understanding your potential customers. That way you can know their struggles and how your business can offer a solution.

Come Up With a Plan to Monitor Your Marketing Strategies

Once you start marketing your business, you’ll need to know if the strategies you’ve implemented are working.  For instance, you might assess the work a Video Production Company does for you and discover great results. Whereas, your email newsletters are not bringing in paying customers. Hence, you will want to consider reviewing sales numbers or checking customers’ reactions and responses. Monitoring your marketing strategies lets you know if they are working or if you should change them. What tactics will you use to do that? It can be by reviewing sales numbers or checking customers’ reactions and responses. Monitoring your marketing strategies lets you know if they are working or if you should change them.

A marketing plan is like a map. It will show you the path to follow to achieve your goals. Use these tips to create a solid marketing plan.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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  1. Thanks for your suggestions. There are suggestions that need to be implemented.

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