How Not Using Social Media Can Hurt Your Business

When it comes to social media, surprisingly, a lot of businesses are still entirely skipping out on doing it. It offers so many things, from site traffic to just getting known out there by your locality. However, there are still plenty of business owners, both young and old, who see this as nothing more than a giant waste of time. But in actuality, if you’re not using social media for your business, you’re essentially hurting your business. 

While it might be aggravating to think, for the most part, nearly all businesses are straight-up expected to have a social media business. It’s the best way to prove if you’re the real deal or not. So, here’s how not using social media can negatively affect your business. 

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You’re Missing Out on Potential Customers

In today’s world, it’s hard to find a business that isn’t using social media for its marketing and lead generation purposes. However, if you’re not using social media, you’re missing out on an important tool that can help your business both in the short term and in the long run. Social media gives you a direct connection to your audience that’s impossible to achieve with other forms of advertising. 

This allows you to understand what your customers want and need from your business, which can help you develop a successful strategy. Plus, nowadays, a lot of people will find businesses on social media and will purchase that way. Whether it’s social media for dentist or any other profession, you are hurting your business by skipping this. 

Wasting Money

A company that fails to use social media is missing out on free marketing. One tweet or post can reach hundreds of people for a fraction of the cost of traditional advertising. When a customer posts a positive or negative experience, companies must be quick to respond. Otherwise, it could have the potential to damage their reputation and sales. The marketing is free, and overall, even buying ads on social media is fairly inexpensive too. 

You’re Getting Left Behind

When you don’t use social media, you’re missing out on the potential for brand awareness and customer retention. You also miss out on the opportunity to build a community around your business and establish yourself as an industry thought leader. In addition, social media is often a critical channel for handling online customer service and providing support for customers. 

Aside from being a great place to promote your business, social media allows you to communicate with your audience and answer questions in real-time, making them feel seen and heard. It’s not uncommon for a customer or fan to reach out to you via social media with questions about a product or service.  Besides, your competitors are going to leave you in the dust, and so will everyone in your industry. Do you really want to be left behind?

You’re Going to Be Left Out

It’s far from ideal to get left behind, but you’re going to be left out too. You’re not going to be that well known; you won’t be able to do collaborations with influencers. Plus, if there is a meme or trend in your industry, then you’re left out of doing it since you don’t have social media.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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