Get That Startup Running: Steps to Get it Going

According to Upstart Business Journal, the name of your start-up business should capture its essence and culture. The name should also be phonetic, easy to spell and as short as possible. Though some recent start-ups have opted for trendy names with deliberate misspellings or made-up words, this is not the most practical way to name a business. Customers want to be able to hear the name of your business and look it up, so don’t create a moniker that is too long or complicated to be easily remembered.

Before you finalize the name of your company, make sure no one else has registered a trademark using the same name. It’s also wise to purchase the “.com” domain for the name you choose. If it is not available, consider a different business name.

Develop Your Online Presence

In today’s market, a solid online presence is essential for any business. Before you start your business, you should make plans to develop such a presence. Decide where your business’s official website will reside and choose a hosting provider. Services such as web hosting allow users to look at web hosts based on reliability, affordability, uptime and tech support. After you have established plans for your company’s official website, consider crea

ting profiles for your company on the major social media networks, such as Twitter, Facebook and LinkedIn.

Make sure to develop plans for using your social media profiles as well. Creating these profiles won’t be effective unless you find ways to engage consumers and entice them to view your products and services.

What is Your Business Plan?

According to the U.S. Small Business Administration, a business plan is a document that describes your plan for the first three to five years of your business’s life. Without this document, it’s nearly impossible to move forward with the start-up process. As you write your business plan, make sure to include the essential elements of a good business plan, such as an analysis and description of your target market, plans for the products or services you will offer and marketing and sales strategies. In addition, your business plan should include organization ideas and financial projections.

What are Your Ultimate Goals?

When you start a business, having your ultimate goal at the forefront of your mind keeps you moving in the right direction. Before you manufacture your first product or hire the first employee, take time to consider the most important tasks you want your company to accomplish. Write them down and keep them close to you as you move forward. Don’t be afraid to dream big. You can always rein in your goals later when you create your company budget.

If you want your business to thrive, it’s important that you start off on the right foot. By considering each of these questions, you can increase your chances of success.

Ashley Ford and her husband run a diner in Georgia. She writes several blogs about the restaurant and hospitality management business.

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