When you have an open position within your company, you want to fill it as quickly as possible. Still, you need to be careful not to make any of the common mistakes that cause potential candidates to avoid your job advert. Keep in mind the question of ‘what is the purpose of a job advert?’ when you are writing your advert. This may seem like an obvious question, but the purpose isn’t just to fill a vacancy; it’s a chance to sell your company to prospective candidates, compelling them to apply for the role in your business.
One of the worst mistakes hiring managers make when they create a job advert is being unclear and confusing people. Create a clear and concise description of the role within the advert, avoiding jargon or acronyms unless they are vital for determining a potential applicant’s skills. Stay consistent and write an advert that suits the job role. To keep yourself on track, remember to ask yourself what the purpose of a job advert is.
Hiding The Salary
Hiding the salary is something many companies do when they advertise a job. Typically, this is done in an attempt to have only the most serious candidates apply for the role. However, this usually has the opposite effect on potential applicants as job adverts that do this are often seen as possible time-wasters, or it paints the company in a dishonest light. Make the salary expectations reasonable by considering your location, the skill level required for the role and keep it in line with similar positions in your area.
Forgetting To Proofread
Forgetting to proofread could cost you the best candidates, as job adverts littered with errors and sentences that don’t make sense will make your company appear unprofessional.
Over The Top Expectations
Many companies fall into the trap of including the expectations for the whole team in their job adverts, and not just what is required of the individual that will fill the position. For example, if you’re hiring a team leader or manager, they don’t need to have the skills of every team member under them. They are responsible for managing a team of specialists, and they do not need to have the skills to carry out the everyday tasks of those specialists.
Check your facts, and don’t ask for ten years of experience in a tool that has only been available for five years.
Walls Of Text
Another common problem is forgetting to format your job advert into a readable document. Walls of text make skimming the information impossible when candidates are trying to check if they have the skills or experience needed for a role. If the job advert is hard to read, many prospective applicants will move on to the next job advert without even reading yours.
Use sub headers to break up your text into sections; candidates will be able to check if they’re suitable for a role before trying to read through all of the information. Include instructions or questions in the body of your job advert to ensure they read it thoroughly if you’re concerned they won’t.