July 4, 2018
Technology
The Industry 4.0 revolution is rapidly transforming manufacturing, and businesses and entrepreneurs in other sectors are beginning to feel the effect. As 2017 drew to a close, 27 percent of manufacturers said they had already experienced substantial transformation under the impact of Industry 4.0, a survey by The Economist reports. …
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July 4, 2018
Marketing, Technology
Just about every business has some form of online presence, but how strong that presence is sets your business apart from the rest of the competition. Online marketing is cut throat and having a solid SEO strategy puts you at the top of the game. SEO is all about having …
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June 26, 2018
Marketing, Technology
During the last decade digital marketing has transformed how enterprises promote their products and services and engage with customers. It is crucial that every business implements an internet-based strategy as the vast majority of consumers now research a business online before purchasing a product or service. A failure to leverage …
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June 10, 2018
Technology
The modern data landscape is intense. More data is being generated than ever before along with unprecedented ways to collect and analyze it. The array of methods for using data analytics gives companies the potential to improve every angle of their organization, whether it’s detecting operational inefficiencies, generating ad-hoc analyses, …
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June 4, 2018
Marketing, Technology
Image: Pixabay One of the great things about WordPress is that it’s so easy to use. Rather than spending hours designing and coding your website, you can have something that looks great with just a few clicks of your mouse. However, just because it’s easy to do, doesn’t mean you don’t …
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May 31, 2018
Technology
Entrepreneurs need to be frugal when it comes to investing in digital assets. Especially if it’s their own business website. However, being frugal is no excuse to skip researching for better web hosting if or when one decides to launch a website. For instance, it is not advisable to purchase …
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May 16, 2018
Marketing, Technology
Your business needs a lift-off as soon as you are all set to serve your niche, and ready to grow your company. It is easier said than done, however! Your business needs a robust online presence and prospect engagement. Social media is the first solution that comes to mind. With …
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May 15, 2018
Marketing, Technology
It’s no secret that consumers are becoming more digital savvy and are inclined to shop online. So, how has this trend affected marketing for various industries? Google’s April 2017 Car Purchasing UK Report showed that £115.9 million was invested in online display and direct mail by car dealers in the …
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April 30, 2018
Marketing, Technology
With Instagram having galloped past the 800 million monthly active user mark, it is now second only to the big daddy Facebook, in terms of popularity. Instagram has emerged as the darling of brands seeking to drive customer engagement in a visual medium. Instagram’s visual mode sets it apart from …
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April 27, 2018
Marketing, Technology
There are many tools in business which you could probably not do without, regardless of how you do things, and email absolutely has to be one of them. Without email there is much less that you could do in your business and it would certainly make many things much more …
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April 23, 2018
Money & Finance, Technology
Image source There is no avoiding technology these days. It’s where you get your news from, how you keep in touch with your friends, how you keep on top of that inbox, how you check the weather and, yup, how you are reading this very article. Tech has infiltrated every …
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April 19, 2018
Technology
As soon as you start running your own business, you quickly realise that waste is a thief! When you’re on company time, it’s pretty safe to say that you’re less than concerned about how efficiently you use the time and resources you’re afforded. If you can take a 20 minute …
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April 17, 2018
Marketing, Technology
When it comes to selling online, there is a new kid on the block that comes in the form of social commerce. This is the outcome of savvy marketers combining social media with ecommerce, creating the best of both worlds for sales and communication. Today, shoppers no longer search solely …
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April 15, 2018
Technology
Is there a point where a business website ceases to interest the public? You may not be able to put your finger on the precise moment when your site goes out of date. But if this has happened to your site without your realizing it, rest assured that you will …
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April 10, 2018
Marketing, Technology
The internet has presented entrepreneurs with an endless range of new ways to make money. Virtually every business operating today has an online component. We expect to able to find businesses online when we need them. Consequently, a business with no online presence seems very outdated and stuck in the …
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April 3, 2018
Technology
For a while, all a business needed was a great website, easy to navigate and pleasant to look at. Then websites weren’t quite enough and they needed to be optimized for viewing on a smartphone screen as well as on tablets and laptops. Now, we have come to another junction. …
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