SEO is a Vital Tool at the Growth Phase of Any Start-up
Any new business needs a strong digital presence in order to thrive. The right SEO strategy can deliver significant growth, even with a limited budget.
For a new business, ranking well in search might seem like an impossible mountain to climb. After all, there are mature businesses out there with six figure budgets, traffic in the thousands and gazillions of links that they have cultivated over the years. What chance does your new start-ups have? The answer is, a better one than you might think, if you take a smart approach.
The good news for start-ups is that SEO is far more complex and difficult than it used to be. You might wonder why that is a positive, but the point is that if it was easy, everyone would be doing it. Greater complexity means better opportunities to get a piece of the action, and the growing number of freelance SEOs in London is indicative of the fact that there is no shortage of expert support out there to help you do so.
Choose your market carefully
If you are going to go up against Apple and Samsung in the smartphones market, you are going to struggle as much with your SEO as you are with every other aspect of the business. The key for any start up is to choose a small pond, that way you need to worry less about the big fish.
What does this mean from an SEO perspective? Simply that when you do your keyword analysis, you should focus on the lower competition keywords. The ones higher up the list might look tempting in terms of search volume, but if they are highly competitive, you are simply going into a gunfight with a knife.
The thing about those lower competition keywords is that they often represent emerging opportunities. You have the chance to make anything you want from them. By focusing your efforts in this area, you really can become the big fish in a small pool, and control this sector of the search market.
Piggyback the big guys
Of course, not every business can focus purely on emerging markets. If you operate in a sector where there are major players, you can’t just ignore them. In fact, it would be a mistake to do so when you can use them to your advantage.
If they post an interesting article that gets your sector buzzing, there are ways to get in on the action. It could be an insightful comment beneath the article, in which case you should always sign off with a link to your own site, or perhaps a social media share. Ultimately, this can lead to a mutually beneficial relationship in which you might be able to share guest posts. Once you’ve become a familiar face, try getting in touch and suggesting it.
The power of social media is something that even the biggest businesses are only now beginning to understand. Influencers are set to be among the most important digital marketing tools in the coming years, and you have the opportunity to be in on the ground floor. Speak to your SEO agent to discuss the most appropriate content promotion tools to reach the influencers in your sector.