Small Business Tips

How to Stay Energized During a Long Workday

While some workdays can just feel longer, others actually are longer. You’ll need a constant and reliable supply of energy for those days where you’ll be burning through the midnight oil at your desk when you’re usually relaxing in front of the TV, reading or unwinding at a bar. Learn …

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What Message Is Your Logo Sending?

Creating a logo to represent your business can be a tricky business. There are so many factors that can affect the success of your chosen symbol and, ultimately, the success of your brand. The welfare of your company hinges on the connections that your target audience will make with the …

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How to Market Your Mobile App

Mobile app design used to follow the credo, “build a better mousetrap and the customers will come.” The marketing industry knows the fallacy of designing in a feedback-free environment, and savvy app designers are learning the same lesson. A better credo is that customers are an unpredictable lot. The best, …

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