Small Business Tips

What Message Is Your Logo Sending?

Creating a logo to represent your business can be a tricky business. There are so many factors that can affect the success of your chosen symbol and, ultimately, the success of your brand. The welfare of your company hinges on the connections that your target audience will make with the …

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How to Market Your Mobile App

Mobile app design used to follow the credo, “build a better mousetrap and the customers will come.” The marketing industry knows the fallacy of designing in a feedback-free environment, and savvy app designers are learning the same lesson. A better credo is that customers are an unpredictable lot. The best, …

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Keeping the Doors Open in the Event of Disaster

This last summer and fall the nation’s eyes were on Ferguson, Missouri, the circumstances that surrounded the death of Michael Brown, and the reaction of the community there. While the media focused primarily on the flaws of law enforcement and the legal system, nationally many small business owners watched with …

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Outfitting Your New Office

You’ve taken the plunge into the business world. After months of research, you have found a model that works for you and you’re ready to give it a go. You have the location, the funding, the brand, and marketing strategies. You’ve gone through a session of interviews and feel confident …

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Four Ways To Optimize Your Business In 2015

This year, many business owners are attempting to optimize their daily operations or build their brand in order to facilitate ongoing growth and expansion. If this is your objective for your business, it’s important to note that there are numerous strategies you can implement to increase your conversion rates and …

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