The times are changing, along with how we share and receive information. Realizing this, marketers have started dropping traditional techniques, such as flyer dispersion and running weekly ads in the morning paper, in favor of content creation in order to reach their target audience. But what is content creation, you …
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The Quest to Find the Best Adobe FormsCentral Alternative
Back in January, Adobe Systems shocked users with the announcement they were discontinuing their popular web form product, FormsCentral. Of course, they were thoughtful in their delivery – announcing six full months before the official retirement on July 28th. But many soon-to-be displaced users have already taken to finding an …
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Communication Is an Essential Part of Human Life
Humans love to communicate. Some of the greatest pieces of technology in the modern age, the telephone, the radio, the camera, television, video, the computer, and the Internet have all been designed because of mankind’s love of communication. People love to speak to each other about the everyday events that …
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What Message Is Your Logo Sending?
Creating a logo to represent your business can be a tricky business. There are so many factors that can affect the success of your chosen symbol and, ultimately, the success of your brand. The welfare of your company hinges on the connections that your target audience will make with the …
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Four Business Optimization Strategies To Try In 2015
Now that 2015 is in full effect, many business owners have gotten into the swing of things and are currently in the process of evaluating their performance. If this is the case for you, you’re probably interested in learning more about various business optimization strategies you can implement to help …
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How Tracking Your Company Vehicles Can Advance Your Small Business
Whether you have five company vehicles or 50, GPS vehicle tracking can dramatically improve the efficiency of your small business. That’s because, when you’re able to monitor all vehicle activity — especially when it’s easily and seamlessly from the comfort of your mobile device — you are able to quickly …
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The Pros and Cons of the Keystone XL Pipeline
A pipeline to carry crude oil from Alberta, Canada to the Texas refineries may have at one time seemed like a “pipe dream” but it is actually partially completed at this moment. Arguments rage daily about the pros and cons of carrying as much as 830,000 barrels of crude oil …
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The Qualities of an Excellent Shipping Container
You might think that all shipping containers look the same, or at least very similar. But, just as with anything else, the quality can vary quite immensely, so you need to do your research before buying one. There are millions of shipping containers all over the world, and these come …
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How to Market Your Mobile App
Mobile app design used to follow the credo, “build a better mousetrap and the customers will come.” The marketing industry knows the fallacy of designing in a feedback-free environment, and savvy app designers are learning the same lesson. A better credo is that customers are an unpredictable lot. The best, …
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Business Startup 101: How to Gain the Revenue to Start a Successful Business
Most new businesses are going to be limited to a strict budget, but this does not mean that owners have no options when it comes to seed money. Business owners have a number of creative routes that can be taken to acquire funds in a unique manner, and here is …
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Keeping the Doors Open in the Event of Disaster
This last summer and fall the nation’s eyes were on Ferguson, Missouri, the circumstances that surrounded the death of Michael Brown, and the reaction of the community there. While the media focused primarily on the flaws of law enforcement and the legal system, nationally many small business owners watched with …
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The Advantages Of Having A 1-800 Number
There are many advantages to having 1800 numbers in Australia or any other part of the world. Convenience for customers is one way that having this type of number can be beneficial for that growth of the customer base. Saving people money is also another factor that needs to be …
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Four Ways To Enhance Your Hospitality Career In 2015
As the year 2015 rages on, more and more hospitality workers are interested in learning about how they can advance their careers. If this is your goal, you should know that there are numerous business strategies you can implement to make it happen. Here are four: 1. Network. If you’re …
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6 Necessities for E-Commerce Beginners
A Small Business’s Guide to Starting an Online Store So, you want to start your own e-commerce site, huh? Grab a big ol’ piece of the online money pile. Maybe even secure a return customer or two? Selling online doesn’t have nearly the barrier to entry that opening a brick …
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Outfitting Your New Office
You’ve taken the plunge into the business world. After months of research, you have found a model that works for you and you’re ready to give it a go. You have the location, the funding, the brand, and marketing strategies. You’ve gone through a session of interviews and feel confident …
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Four Ways To Optimize Your Business In 2015
This year, many business owners are attempting to optimize their daily operations or build their brand in order to facilitate ongoing growth and expansion. If this is your objective for your business, it’s important to note that there are numerous strategies you can implement to increase your conversion rates and …
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