Building Strong Customer Relationships

Building Strong Customer Relationships
Pixabay – CCO Licence

Without your customers, your business would be nothing. So, it is fair to say that building the best possible relationships with the people who have already voted with their feet and shown you that they like what you do is of the utmost importance.

When it comes to building strong customer relationships, there are a lot of different things you can do to keep them happy and ensure they keep coming back time and time again, but here are some of the most effective ideas you should think about employing in your business today:

Make it personal

Whether you are sending them an email, speaking to them on the phone, or recommending them new products, the more personal you can make the experience the stronger the bond between them and your brand will be. This can be as simple as using their name or using customer relationship management software to track their preferences so you can send them more personalized offers, it doesn’t matter as long as it feels like you have made an effort.

Produce the best product you can

One of the absolute best ways to build a strong relationship with your customers is to simply deliver a consistently good product or service that they know they can trust. Whether that means using more expensive components or sending your ingredients to the chemical testing laboratory or having a policy of constant improvement, is down to you, but one thing you absolutely cannot afford to do is to keep offering up mediocre products and expect your customers to be thrilled with them.

Reward them

Customers will feel better about remaining loyal to your company if you regularly reward them for that loyalty. From sending them a big discount code on their birthday to letting them earn loyalty points on every purchase they make, there are many ways you can do this, so make sure you have something in place as soon as possible.

Interact with them on social media

Customers love to feel like they are being listened to. Right now, one of the best ways to show them that their voices are being heard is by replying to their comments on social media. 

If you want to really build strong relationships, when doing this, you should not merely reply with a platitude or stock answer, but you should really take on board what they are saying and give an answer that is personal and which addresses the points. Be dunny, be informal, take their feedback on board, and maybe even make a few changes, and they will be like putty in your hand.

Be authentic


Customers can sense when you are being disingenuous and it will lose your business a lot of trust, so always be honest in all of your business interactions and you will be seen as a company that operates with integrity and never tries to mislead the customers. They will come to trust you and that is what will keep them coming back for more.

Build strong customer relationships today and you will be building the foundations of a successful company tomorrow.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that win. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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